PhotoBiz Growth Hub | Small Business Advice

APR

30

2025

What's New - April 2025

Check out PhotoBiz’s new releases for April 2025, including new pre-designed pages, styling options for sitemap blocks, page load animations, ...

APR

23

2025

When to Use Paid Ads vs. Social Media ...

Having an online presence is crucial for photographers looking to grow their business. But with so many marketing options available, one big question ...

APR

17

2025

Power Up Your Website: 7 Smart Ways to ...

Pop-ups are like digital signposts — when used with care, they guide your visitors toward meaningful actions, like signing up, booking a ...

MAR

05

2025

Use Video to Enhance Engagement on Your ...

We recently made some updates to let you upload videos directly to your website, but how important is video? As of 2024, 91% of businesses ...

DEC

16

2024

Step-by-Step: How to Create a Business ...

Photographers are artists at heart, drawn to capturing beautiful moments, emotions, and stories through their lenses. However, when it comes to ...

DEC

10

2024

5 Unique Ways Photographers Can Make ...

As we enter 2025, photographers have more opportunities than ever to boost their income and grow their businesses. The photography industry is ...

NOV

12

2024

Why Blogging is Your Best SEO Tool for ...

In the fast-evolving world of digital marketing, 2025 is shaping up to be a year when content truly reigns supreme. Blogging is no longer just a way ...

OCT

29

2024

How to Create Effective Prompts for AI ...

When engaging with AI, the clarity of your prompt directly impacts the quality of the response. A great way to ensure the AI understands your needs ...

OCT

25

2024

Boosting SEO and Saving Time with ...

Maintaining a consistent blog isn’t just beneficial—it’s essential. PhotoBiz AI offers an intuitive, time-saving solution to ...

OCT

18

2024

How to Improve Email Deliverability for ...

If your clients aren’t receiving email marketing campaigns, their gallery or invoice emails, it can significantly impact your business. ...

OCT

16

2024

Introducing PhotoBiz AI: Your Personal ...

As a professional photographer, your priority is capturing beautiful moments and serving your clients, not spending hours writing content or trying ...

OCT

11

2024

Short-Form vs. Long-Form Content in ...

Digital marketing changes constantly, the debate between short-form and long-form content remains a hot topic. In 2024, both types of content ...

OCT

08

2024

Can We Trust Influencers With Product ...

Influencer marketing has become one of the most powerful digital marketing strategies, with brands across every industry leveraging ...

OCT

04

2024

Why Your Growth May Be Slow (And It’s ...

As a photographer, your business is your passion. Whether you specialize in weddings, family portraits, or fine art, every slow period can feel like ...

SEP

17

2024

How to Increase Your Discoverability On ...

As a photographer, building your brand on Instagram is more than just posting beautiful images—it's about getting those images seen by the ...

SEP

05

2024

Building Brand Loyalty Through Social ...

For photographers, building a loyal client base goes beyond just taking great photos—it’s about creating lasting relationships. Social ...

SEP

03

2024

Measuring ROI on Social Media Campaigns

Measuring the return on investment (ROI) for social media campaigns is crucial for businesses looking to optimize their marketing efforts. Whether ...

AUG

30

2024

Which Is More Effective: Paid Ads or ...

When it comes to digital marketing, businesses often face the dilemma of choosing between paid ads and boosted social media posts. Both strategies ...

AUG

29

2024

Navigating Social Media: Advertising ...

For businesses aiming to strengthen their online presence, understanding the roles of social media advertising and organic reach is crucial. Each ...

AUG

28

2024

How to Adapt Your Social Media Strategy

Social media isn't what it used to be, and that's a good thing. With new features popping up, algorithms changing, and trends evolving faster than ...

AUG

26

2024

Current Social Media Trends in 2024

Social media continues to evolve, and businesses must stay ahead of the curve to engage their audience effectively. In 2024, several key trends are ...

AUG

20

2024

How to Use Social Media to Drive ...

Social media isn’t just a place for likes and shares—it’s a crucial channel for driving traffic to your website. With billions of ...

AUG

19

2024

Do Hashtags Still Matter in 2024?

As social media platforms continue to evolve, so do the strategies required to stay relevant. Hashtags, once seen as essential for increasing ...

AUG

16

2024

When and How Often to Track Analytics ...

In today's digital landscape, social media is a powerful tool for businesses and influencers alike. However, simply posting content isn't enough; ...

AUG

12

2024

What Counts as a View in Social Media ...

In the fast-paced world of social media, every view counts—literally. Whether you're a brand looking to boost your online presence or a content ...

AUG

07

2024

How to Use Trends in Social Media for ...

In today’s fast-paced digital landscape, leveraging social media trends can be a game-changer for your business. Trends provide an opportunity ...

AUG

01

2024

how do i use social media as a sales ...

In today's digital landscape, social media has evolved from a platform for personal interactions into a powerful sales tool for businesses. ...

JUL

29

2024

Finding Your Audience: Navigating ...

In the dynamic world of social media marketing, pinpointing where your audience is can be a game-changer. By understanding which platforms your ...

JUL

23

2024

What Specific Channels Should I Use For ...

In today’s digital landscape, choosing the right social media channels for your business is crucial to effectively reach your target audience ...

JUL

22

2024

How Can I Engage With My Audience On ...

Engaging with your audience on social media is crucial for the growth and success of any photography business. Social media platforms offer an ...

APR

24

2024

Unlocking Revenue Streams with ...

You don't have time to keep in touch with clients, while also searching for your next gig. It’s true! Professional photographers are constantly ...

MAR

20

2024

Bridging the Gap: Leveraging Reviews ...

The success of any business is heavily reliant on its online presence. Two crucial elements that play a pivotal role in connecting businesses with ...

MAR

07

2024

Insights from William Branson III: ...

In an era where digital presence and artistic expression intertwine, understanding both realms becomes crucial for success. We had the unique ...

OCT

18

2023

Use Fonts to Elevate the Look of Your ...

In the dynamic world of web design, staying at the forefront of design trends is paramount to creating a website that captivates your audience. While ...

OCT

04

2023

6 Email Marketing Tips for ...

As a photographer, email marketing can be an incredibly powerful tool to grow your business and connect with potential clients. But with so many ...

SEP

20

2023

5 Ways for Photographers to Use ChatGPT ...

Are you a professional photographer looking to enhance your photography business's online presence and marketing strategies? Look no further! With ...

AUG

23

2023

3 Fall Photography Mini Session Ideas

Fall is a picturesque season that photographers eagerly anticipate. With its vibrant colors and cozy atmosphere, it presents an ideal opportunity for ...

AUG

16

2023

5 Ways to Use Website Redirects: A ...

Websites play a pivotal role in the success of a business, and the art of effective navigation cannot be underestimated. It’s critical that ...

FEB

13

2023

PhotoBiz MasterClass 2023: Big ...

Wow, what an event! On February 1, 2023, we hosted our 3rd annual PhotoBiz MasterClass. We loved having people watch live, and we’re so happy ...

JAN

12

2023

Canva + PhotoBiz: Designing Email ...

Effective emails include impactful images and engaging text. If you are looking for ways to make the graphics in your emails stand out, you may find ...

DEC

07

2022

End-of-Year Sales Tips

We’ve arrived at the end of the year, and that means a big rush to get in those last sales before the New Year. Here are some tips to get you ...

NOV

16

2022

Content Marketing Ideas for Senior ...

Content marketing is the art of business storytelling. You tell a story about your business that compels shoppers to make a purchase. When hiring a ...

NOV

02

2022

3 Reasons Why Branded Email Is ...

Business is big online, in fact by now nearly all businesses have some sort of identity online. So when it comes to contacting your potential ...

OCT

26

2022

13 Scary Marketing Mistakes and How to ...

It’s the season of goblins, ghouls, and ghosts. But don’t let those creatures scare you. This time of year, it’s important to focus ...

SEP

14

2022

Holiday Marketing Guide for ...

‘Tis the season for cheer and celebrations. With all of the deals, discounts, and delight that’s about to happen, it’s time to set ...

AUG

31

2022

Sarah Petty: A Hobby That Turned Into a ...

“For me, I like simple. I like to create artwork that focuses on the subject more than the surroundings,” says photographer and founder ...

AUG

16

2022

5 Call to Action Tips That You Can Use ...

Getting people to take specific desired actions on your website can require a little push. Using calls to action (CTAs) can help create points of ...

JUN

22

2022

9 Digital Marketing Mistakes to Avoid

As people continue to spend a large amount of time online, the importance of digital marketing is growing. Being present in the digital space with a ...

JUN

15

2022

How to Get People to Visit Your Website

Creating a website is an important part of having a business. Making sure people find and visit your website is entirely another thing. Sure your ...

APR

27

2022

7 Topics Photographers Can Use to Help ...

Blogging can be a struggle, especially when it comes to writing about yourself or your business. But blogging is an essential part of marketing and ...

MAR

23

2022

Emojis Now Supported on PhotoBiz

Sometimes you need more than words to tell a story and engage customers. Emojis are a great way to express emotions and enhance your communication. ...

MAR

08

2022

PhotoBiz Email Marketing Guide

Email marketing is one of the best ways to stay connected to customers and people interested in your business. If you’re new to email marketing ...

FEB

15

2022

Social Media Tips for Facebook & ...

Social media is ever-changing. Something you were doing 5 or even 2 years ago might not get the same results today. Platform algorithms are ...

FEB

02

2022

PhotoBiz MasterClass 2022 - 3 Things ...

We were happy to host our PhotoBiz MasterClass once again this year. It was wonderful to connect with the hundreds of customers who attended our ...

JAN

26

2022

5 Reasons Why Your Business Needs a ...

When you consider making a purchase, what’s the first thing you do? If you are anything like us, you open a web browser and search for the name ...

NOV

22

2021

7 Features PhotoBiz Customers Love

There is a lot involved in running a photography business. From one moment to the next you may be working with customers to book photoshoots, taking ...

NOV

03

2021

How to use PhotoBiz for your Holiday ...

Tis’ the season! Many photographers are in full swing with family, Santa, or other holiday portrait sessions. PhotoBiz can help support your ...

JUL

21

2021

6 Ways to Use Email Marketing

Email is a great tool to communicate with your customers as well as sales leads. You can gather consent to email people through sign-up forms on your ...

JUL

14

2021

How Facebook & Apple iOS14 Have ...

In the last year, online privacy and security have been important topics. As of late, Facebook has been attached to many controversial events related ...

JUL

01

2021

How to Use and Make Animated GIFs for ...

Getting and holding people’s attention can be hard. That’s why it is important to be creative and purposeful in all your marketing ...

MAY

27

2021

Highlights from May 2021 Facebook Live ...

Every Thursday at 2 PM ET you can find us on Facebook Live providing education about any number of topics related to websites and online marketing. ...

FEB

10

2021

Find Your Audience - Marketing On ...

As the internet has grown, so has the pursuit of the independent professional — the entrepreneur. The #hustle is real. Not only are you doing ...

DEC

10

2020

Preparing your online marketing ...

Okay, I think we can all agree that 2020 felt like a decade instead of a year. I know it wasn’t what any of us expected this year to be, but we ...

OCT

05

2020

Holiday Tips Site: Ideas, Marketing, & ...

This post originally appeared 10/14/16. The holidays are coming! That means cards, mini-sessions, gifts, parties, and lots of opportunities for ...

JUN

04

2020

SEO Basic Tips & Misconceptions

This week we're focusing on our Facebook Live event about SEO! We're fortunate enough to have our in-house Google Certified Expert Molly to walk you ...

APR

03

2020

3 Ways To Use Pop-Ups and Sticky ...

Pop-ups and sticky banners are powerful promotional tools to increase awareness and sales. As part of the PhotoBiz platform, you have access to the ...

MAR

19

2020

Prepare your marketing strategy for the ...

While stuck at home, now is the opportunity to explore your brand and how best to appeal to customers. That might focus on rebranding or updating ...

JAN

14

2020

Send up to 2,000 emails free each ...

PhotoBiz Email Marketing Suite is a great way to connect to clients for promotions, exclusives, and events. When clients submit a form, purchase from ...

AUG

21

2018

Design Academy // Pop-Ups & Promo Bars

Interested in trying Pop-Ups or Promo Bars to enhance your marketing? There are lots of ways to use this tool to generate excitement and ...

AUG

20

2018

NEW! Pop Ups & Promo Bars

Introducing A brand new way to promote sales, sign-ups and services on your PhotoBiz 8 site – Pop-Ups and Promo ...

JUL

05

2017

Send Emails To Fill Your Summer ...

With PhotoBiz, you can send free emails to generate more business and stay top of mind with customers. We give you 100 free emails to send ...

MAY

19

2017

How To Do Giveaways for Lead Generation

If your address book is looking a little slim, it may be time to do some outreach to find new leads for your business. A lead is someone ...

DEC

08

2016

Photobiz Perks & Extras (FREE!)

When you think of your PhotoBiz account, chances are you think: we’re your website people. But did you know that on top of having a ...

OCT

27

2016

(Easy!) Studio Referral Programs

Photography is deeply personal. You’re letting a stranger into your most private moments. And you don’t just trust anyone to be your ...

OCT

20

2016

7 Challenges of Selling Online (And How ...

Your website is meant to be your “Silent Salesman” – there to get you sales even when you’re tending to your real-world ...

SEP

02

2016

Join The 5-Day Photography Marketing ...

5-Day FREE Photography Marketing Challenge with success coach: Sarah Petty September 8 | 9 | 12 | 13 |14 Just ...

JUN

23

2016

PhotoBiz Wins 2 Awards!

We’ve added to our list of accolades! Our portfolio video and recent work in social media just scored two Awards of Distinction from the ...

MAR

31

2016

Build Landing Pages To Hook More ...

Let's talk about Landing Pages. What are they? How do I make one? How can they help my sales, promotions and lead gen? Well, let's think ...

MAR

09

2016

It's Booking Time - Spring Mini ...

Offering mini sessions is a great way to book clients and earn some extra cash. But we get it, they can be a hassle. Between booking, taking ...

JAN

28

2016

How To Pay ZERO For Marketing and Close ...

It’s tough out there for a small business. Especially when we’re talking marketing dollars. Postcards are expensive to print and ...

JAN

22

2016

Little Changes, Big Results

With a new calendar year comes a fresh opportunity to tweak your website. It's important to keep your site up to date - it gives visitors the ...

JAN

15

2016

The Results Are In: Email Marketing ...

When it comes to email marketing, we can tell you all about how to use our new tool, and even some cool and different ways to communicate using ...

JAN

14

2016

4 Emails To Send This Weekend

Did you know that your PhotoBiz account now has FREE email marketing built in? (Yes! You! In your account! Free! That you can use right ...

JAN

06

2016

Stop Licking Envelopes - Market ...

If you've spent more than 5 minutes in the past year doing any of the following, you're going to want to keep reading: Licking envelopesPrinting ...