Business is big online, in fact by now nearly all businesses have some sort of identity online. So when it comes to contacting your potential customers and clients, why are you still messaging them with some version of janedoecoolphotos@gmail.com? 

You shouldn’t use an email like this to represent your business.

Okay put it this way, have you had to go in somewhere, and when asked for your email address you start to mutter it under your breath or spell it only to have them say it back to you as you die on the inside hoping no one else hears it? Or do you write it off as “I was in college! ... It was my AOL Instant Messenger name …” and they reply with, “What’s AOL?”

Your email is part of your online identity. It should encourage people and businesses to interact with you. It should show that you are a professional and established business. And it should be associated with your business domain (website address) and separate from your personal email. 

In this article, we’ll go over why it is essential for your business to have a branded email.

The best way to help people remember you is to create something that is memorable. That’s where your branded email comes in. It is easier for people to remember sarah@sarahdoestudio.com vs unicornsarecute1997@aol.com (plus some people may not even know what AOL is). By using a branded email, you are instilling your business name into your contact information. It also provides brand consistency that you can feature on your website, business cards, and social media channels. It’s like creating an earworm to remember you by, and it just happens to be your business email address.

A branded email associated with your domain name adds an extra layer of legitimacy that you just don’t get with a free email from places like Gmail, Yahoo, or AOL. First, a branded email signifies the website address is real. Meaning they could visit that address to verify a message is coming from a legitimate source. A freebie email is great for a hobby, but a branded email will help people see they are working with someone who is taking their business seriously. 

Yes, a branded email can elevate you to the next level by showing people how invested you are when it comes to your business. And not just customers. When working B2B or contacting news and other sources, a branded email will establish credibility for your business as well.

Many businesses have security features built in to block emails from free email providers. Shocking, I know! But getting your messages into people’s inboxes is something that gets harder and harder each year with new security protocols that get put in place. 

For instance, you have someone who was interested in your services but haven’t heard back from them yet, so you email them a few more times. If your email gets flagged by their email system as spam, none of those messages will get to their main inbox. It will keep filtering those emails as spam or even block them from getting to their destination altogether.

A message from a branded email address is viewed differently by secure email servers than those from free email providers. They have a greater chance of avoiding spam filters.

PhotoBiz offers Mailbox solutions to complement your website that simplifies managing your business communications.

You can secure an email address associated with your domain name and use it online, on your phone, or with your favorite email client. You can even sync your email across your devices to do business everywhere! When you purchase a PhotoBiz Mailbox, you’ll get 25GB of storage, plus a suite of business tools to help you manage your calendar, take notes, and keep up with tasks. PhotoBiz email is fast, secure, and available everywhere.

PhotoBiz Mailbox features: 

• Branded email address @yourdomain.com
• 25GB of data storage per mailbox/email address
• A suite of tools including a calendar, contacts, tasks, and notes
• Space to send attachments up to 50MB
• Secure and ad-free
• Portable
• Mobile friendly
• Works with all email clients, including AppleMail and Outlook
• Backed by PhotoBiz’s industry-leading Passionate Support
• Only $4/month per mailbox/email address

Confidence looks good on you! Elevate your business with a professional branded email address and start connecting to customers and clients. Give our team a call or log in and chat with our support team to help get your branded email account up and running today.