There is a lot involved in running a photography business. From one moment to the next you may be working with customers to book photoshoots, taking and editing pictures, marketing your business, and more. PhotoBiz can help! The collection of tools in our powerhouse platform can help you showcase your work, book clients, stay connected, and make money!  

We are continuing to grow and expand the tools in our platform and wanted to take a few minutes to explore some features that can really help you manage your business. We love it when customers discover how they can transform their business online using PhotoBiz.

Instead of telling you about our favorite features, we’ve asked customers what features they like most. As a client of ours, Rebekah Gregg states: “I hear my photography friends saying they need this scheduler platform for this and email creator for that, and I’m like PhotoBiz has all that.” 

You get so much more than just a website with PhotoBiz. Let’s talk about it.

Email marketing helps you connect with customers. Whether through newsletter updates or targeted promotions, connecting to your customers in mass means you can curate messages and promotional content to engage your contacts. PhotoBiz accounts include an email marketing tool with the option to send up to 10,000 emails each month for free. That's unheard of. 

Really! Other email campaign managers give you 2,000 per month at most, before paying for extras. Plus, the PhotoBiz platform includes other tools to run your business. The email tool is just one of them. Our customers appreciate having a single platform with a collection of tools that save you tons of money and how everything is directly connected — your site, CRM, forms, ecommerce, and more.

Plus, you can use the marketing campaigns tool to create standalone landing pages you can share on social media. You can create specific landing pages featuring your work and other ways you want your audience to connect with you.

Not only can you make email marketing campaigns, but marketing on the site itself without the use of third-party tools is amazing. You can easily add pop-ups and promotional banners in minutes.

Pop-ups are a great way to promote something short-term or get right in front of a customer with very important details, like a promotional sale or video. Promotional banners are great for long-term notifications, like month-long promotions or waitlist inquiries when you are busy.

Marketing features like this make connecting and staying connected simple.

There are multiple ways to take fast and easy payments. 

It all starts with setting up a merchant. We work with multiple merchants so you can select your favorite, connect it to the ecommerce section of your control panel, and then choose how you want to get paid. Our customers love that they can:

• Create a private gallery with prints, packages, and products for people to purchase from

• Set up an online form with payment options (e.g., contracts, intake questionnaires)

• Enable payment options during appointment scheduling

• Offer traditional storefront options

• Send invoices directly to customers, with the ability to enable partial payments

Selling your products and services to your clients should be as unique as your business, that’s why there are multiple ways you can encourage your clients to make purchases and multiple ways you can get paid.

To help cut down on the need for you to personally chase down payments, you can also enable automated email reminders. You can set up email reminder series for Proofing events, Scheduler appointments, and invoices. There is a collection of email series templates to help you get started, and you can also create your own. 

One of the most loved features customers rave about is our support team. It is the true backbone of our business. We’re known to go above and beyond when it comes to supporting our customers. We help you overcome challenges, walk you through setting up tools, and take time to learn about your needs. 

We think good support creates happy customers and it's helped us earn a reputation of having the best customer care online. 

If you need help, give us a call at 866.463.7620 or log into your account to start a live chat. While we have a great collection of how-to articles, we know sometimes it's easier to talk to a live person, so we offer multiple ways to do that. 

Communication with your customers is important. You need to communicate to turn leads into customers, and stay connected with your customers to keep them coming back. The PhotoBiz Contacts tool is a CRM that tracks your contact’s activity for easy reference. Here are some of our customer’s favorite parts of it:

Conversations. A special feature built into the PhotoBiz Contacts tool is conversations. This unique feature is like having an instant messenger for your business inside your CRM. You and your customers receive notifications by email, but you don’t have to go back to your email to see a log of the conversation. It’s all saved inside your contact records.

Activity history. The Contacts tool also stores purchase history, proofing activity (likes and comments), blog comments, email marketing campaign history, and archives of your “conversations”. This makes it really easy to see how people have interacted with you.

Organization. Another favorite part of the Contacts tool is the ability to organize contacts with tags. You can set up tags to automatically be added to contacts based on their activity, such as purchasing a specific product or completing a specific form. Or you can manually add tags to contacts. By using tags you can quickly see your contacts organized by their interests and activities (e.g., weddings, families, newborns, events). Then you can use that information to connect with specific customers through email marketing campaigns or personal outreach. 

We hope you will take advantage of this incredible tool. 

Growth is important, and learning should never end. That’s why in 2020, we launched our Education program. We offer multiple learning models including free Facebook Live sessions and webinars, as well as paid workshops and coaching sessions. 

Learning complex things such as web design can be time-consuming, but it doesn’t have to be. Throughout the years, we have worked with many different levels and types of photographers. Our customers are enjoying getting expert insights tailored to their needs through our new education programs.

Our workshops, offer hands-on instruction in a small group setting. From setting up your website to optimizing your website for search engines, to marketing strategies and tactics, these programs are here to help kickstart your online strategies.

If you would rather work one on one with our team, then check out our private coaching. These sessions go beyond technical support to assist you with your unique goals. We can work together to set up forms or marketing campaigns or work on the design of a page of your website. 

You name it, and our education team is here to assist you.

Designing a website can be a challenge, PhotoBiz takes away the pain by giving you access to a collection of templates, a drag-and-drop builder,  and the ability to make changes whenever you like. You can even change your template with a few clicks (you don’t have to download anything or start over from scratch when you want to change something). Our customers love that our website builder includes:

• Access to our template library 

• Options to change colors to match your branding

• Ability to switch templates and retain your content automatically

• Access to template settings to personalize how your website looks

• Mobile responsive designs that look good on all devices

• Superfast loading speeds built for better performance

• No coding required

Once you take pictures for a client, you need to show them off and get their feedback. Creating private digital Proofing galleries to serve your clients is one of the amazing tools built right into PhotoBiz that our clients love. Its straightforward design makes it easy to set up and manage your galleries. You can even sell prints, products, and packages with different price lists for different proofing galleries. Here are some of the features, our clients really appreciate:

• Password protected galleries

• Customer activity tracking in the galleries (via email profiles created)

• Interactive feedback and sharing tools, including likes and comments

• Ease of selling prints, digital files, packages, and products

• Option to sell multiple digital file sizes  — Web, High, and Original resolutions (available premium add-on)

• Bulk digital downloads

• Automatic watermark overlay 

• Zero commission fees

• Self-fulfillment of prints and products from the lab of your choice

We love working with customers to reach their goals and hearing about the features you appreciate. We hope you learned about some features that you can use for your business. 

If you have questions about how to use these features in your PhotoBiz account, reach out to our support team by calling 866.463.7620 or log into your account to start a live chat.