Content marketing is the art of business storytelling. You tell a story about your business that compels shoppers to make a purchase. When hiring a senior portrait photographer, customers want to know the photographer’s story, methods, and how you will make their high school seniors look amazing. 

Content marketing is about telling your story in an interesting way. And ​​according to PowerReviews, 79% of online shoppers spend at least 50% of their shopping time researching products. That means you need to be online to get noticed, and a strong content marketing plan can help. There are many layers to content marketing that senior photographers should take into consideration. Here are some ideas.

1. Keep Your Website Updated. A good content marketing strategy starts with having a great website, like the ones you can get from PhotoBiz. Keeping your website fresh and up-to-date with your newest work will help keep prospects interested and engaged. With PhotoBiz, you can change the look of your website in just a few clicks to help keep it fresh. 
   
   
2. Get on Social Media. Social media is a great way to show off your work. Make sure to always watermark any photography that you post, so it remains attributed to you as it gets shared. Instagram is an especially effective way to market photos, as the platform is designed to share images and videos (Reels). You can even sell your photos straight from Instagram. To help your work get noticed, use hashtags. And don’t forget Pinterest. You can make Pin Boards to showcase your senior photography and other niches you may photograph.
    
3. Blog. Blogging is a great way to keep your website content up-to-date and optimize it for search engines. It is also a great tool to showcase your photography and tell the story behind your work. According to ImpactPlus.com, small businesses with blogs get 126% more lead growth than those without a blog. That’s a great reason to start blogging.
   
   
4. Tell Stories Through Videos. You can use videos as tutorials, like teaching a specific skill, showcasing new products, creating vlogs (video blogs), and a whole lot more. Video trends on social media can help your website and blog get more views. It’s also a great way to broaden your audience to video channels like YouTube, TikTok, and Instagram Reels. Videos can be a good way to have some fun helping people learn about your photography business.
   
   
5. Host a Q&A Session. People buy photographers, not just photography. Q&A sessions are a great way to help people get to know you and how you work. You can host these sessions live and record them on Facebook or Instagram. If you hold a Q&A session on social media, choose a platform where your customers already are, and make sure you schedule your Q&A with enough time for promotion. Then when you go live, be personable (don’t just read from a script). These sessions are great to do as you release new work and collections. You can use them to highlight what you’re working on and keep people up-to-date.
   
   
6. Provide Sneak Peeks. Ever take a look at something that’s coming soon and say “I want that”? That’s the goal of sneak peeks. People are naturally curious, so a peek into what’s new and next is a great way to hype up your photographs before you’re ready to show it in full. For example, you can share a few images from a shoot on social media or in a blog post to get your clients excited to see their whole gallery.

Content marketing is necessary for all businesses, including photographers. A website is a great place to tell your story, show off your art, and sell online. And when you sign up for a website with PhotoBiz, you’ll also get a blog, ecommerce and marketing tools, and more to help you tell your story and close sales.