If your clients aren’t receiving email marketing campaigns, their gallery or invoice emails, it can significantly impact your business. Here’s how you can improve your email deliverability and reduce the chance of your emails going to spam:

1. Ask Clients to Whitelist Your Email

One of the easiest ways to ensure emails land in the inbox is to ask your clients to add your email to their safe sender list or contacts. This helps avoid the spam folder altogether.

You can do this by including a simple message in your initial communication or order confirmation emails. For example:

“Please add [your email] to your contacts to ensure you receive all gallery notifications and updates.”

2. Create Clean and Professional Emails

Spam filters often look for specific content that could be seen as suspicious. To avoid triggering spam filters:

• Avoid excessive links or images: Stick to one or two links and minimal images to reduce the likelihood of being flagged as spam.
• Use personalized, relevant subject lines: Avoid using all caps or spammy language like “FREE” or “ACT NOW.” Instead, use clear subject lines like “Your [Client Name] Gallery is Ready!”
• Keep your text-to-image ratio balanced: Too many images with little text can raise red flags for spam filters.

3. Monitor Your Bounce and Delivery Rates

Use email tracking tools to monitor the success of your emails. If you see a high bounce rate, investigate whether your authentication settings are correct or whether certain email domains (like Gmail, Yahoo, etc.) are consistently blocking your messages.

Consider using email marketing platforms that provide analytics to help you track email delivery performance.

4. Segment Your Audience

Sending emails to smaller, more relevant groups can improve deliverability rates. For example, send targeted emails to clients based on their type of session (weddings, family, corporate) rather than mass-sending the same email to everyone.

Segmented emails often see higher open rates, which reduces the chance of being flagged as spam.

5. Provide an Alternative Communication Channel

Sometimes, emails still go to spam despite all efforts. As a backup, consider sending a follow-up text message or direct message on social media reminding clients to check their inbox or spam folder for the gallery link.

6. Send Test Emails

Before sending out large campaigns, test your emails on multiple platforms (Gmail, Outlook, Yahoo, etc.) to see how they appear and whether they end up in spam. Tools like Mail-Tester.com can help you evaluate your email’s likelihood of being flagged as spam.

7. Keep Your Email List Clean

Having an outdated or incorrect email list can negatively impact your deliverability. Regularly clean your email list by removing inactive or incorrect email addresses to avoid bounces, which could flag your domain as suspicious.

Improving email deliverability requires a mix of technical setup and email best practices. By encouraging clients to whitelist your email, creating spam-free email content, and monitoring performance, you can significantly improve the chances of your emails reaching the inbox instead of the spam folder. Taking these steps will ensure smoother communication with your clients and higher open rates for your gallery links and notifications.

For further guidance on how to improve your email deliverability with PhotoBiz, feel free to contact our support team!