Email is a great tool to communicate with your customers as well as sales leads. You can gather consent to email people through sign-up forms on your website, when people make purchases from you, and more. Once you have those emails, what should you say? Check out these six ideas!

People like saving money. When you are offering a discount and want to tell your leads and customers, send them an email. Include details about how to access the discount (for example, if they need to use a promocode) and how long it will be available for (time sensitivity can encourage action).

When it is time to launch a new product or service, send an email. Tell your existing customers and your sales leads about your new product or service, how it will benefit them, and how they can purchase it.

You can learn a lot about your customers from their purchase history, and you can use that information to inform future marketing efforts. If you associate tags with the products and services in your online store, the tags will automatically be added to contact records so that you can filter and segment your list based on their purchase history. For example, you could use tags to segment your email list and reach out to people who have done a mini-session before to tell them when your next mini-session will be held. 

Learn how to use tags to organize your email list

If you host special events that people can register for, invite them via email. Make sure to include a clear call to action about how to sign up for the event. A nice big button that says “Register now” or “Sign up” can help get people to visit your website and make plans to attend the event.

In addition to sending targeted emails encouraging one specific action, it can be helpful to provide a recap for people about various upcoming opportunities as well as a summary of or highlights from past activities in a single email. An e-newsletter is great for this! 

Newsletters often include a collection of articles or short blurbs. It is helpful to set a schedule, such as the third Wednesday of each month, and plan out three to five topics to highlight in each issue of your e-newsletter. The general formula for each topic in your e-newsletter is title + description + call to action + image. The description should be short and sweet, say one to three sentences, just enough to get people interested, and then offer up a call to action, such as “learn more” or “register now”.

Another important use of email is to say thank you! Gratitude is an important step in nurturing relationships with customers and can help encourage them to become repeat customers. Whether you choose to send out personal, individual thank you emails, or thank a number of people all at once, remember to say thank you!

If you are using our PhotoBiz 8 platform our email marketing tool is included, and your membership includes sending up to 2,000 emails a month (to determine how many emails you use, multiply the number of emails you send by the number of contacts you send to). You can add extra emails if you have more to say or more people to communicate with.

There are a number of email templates available in the PhotoBiz email marketing tool to help you get started. You can also create your own graphics to personalize your content. A fun way to get people’s attention in email is to use a gif. The addition of motion can encourage people to pause and take a closer look.

After you send emails, it is important to check the analytics to see how they did. How many people opened the emails? How many people clicked on the links in your emails? There is a lot you can learn from your email analytics so you can make adjustments for future emails. 

As always, our team is here to help if you have questions. Give our support team a call at 866.463.7620 or log into your account to start a live chat.