Pop-ups and sticky banners are powerful promotional tools to increase awareness and sales. As part of the PhotoBiz platform, you have access to the marketing suite where you can create these types of promotions. A pop-up will do just what it is called. When a customer comes to a page, a box will pop up to directly capture a person's attention either right away, after they have been on a page for a certain amount of time, or after they take a specific action (like try to leave a site). Sticky banners are more subtle. They can stick to the top or bottom of a website, and can get attention without interrupting a visitor’s experience.
But wait, aren't pop-ups annoying? Historically pop-ups interfered with the web experience. Twenty years ago, they mainly came in the form of third-party ads unrelated to the website you were viewing. They were hard to escape.
Today, pop-ups are effective tools to keep website visitors focused and to help guide them through sales funnels, turning leads into customers.
I believe there are three styles of pop-up banners that can grab attention without annoying your website visitors and convert visitors to customers. Let’s take a look at the three styles and when to use them.