No, we can take a breath on that for now. Tons of changes are happening right now in the digital ad space. I want to wait to see what Facebook and others have planned for users. Unfortunately, the change feels abrupt on their front, and unprepared. For now, we're in an experimental phase and focusing energy on rebuilding campaigns. People could be buying from ads on Facebook, but they are not tracked if they are buying through an iOS14 device so it’s hard to see what is effective.
Digital ads in the last 10 years have given small businesses, like artists and photographers, opportunities to connect to customers in a way they never had before. I really don’t think Apple and Facebook are out to crush online advertising efforts, because why would that be?
It’s time to get creative and be aware of your ad spending.
TLDR, iOS users can opt-out of seeing your ads, the cost of ads has gone up, and you might have to start from scratch.