Getting and holding people’s attention can be hard. That’s why it is important to be creative and purposeful in all your marketing efforts. Animated GIFs are a series of still images/frames spliced together to show motion. You can use them in your marketing to help engage people and encourage them to take a closer look at your information.

Add some pep to your marketing emails by including GIFs, in addition to still images. A well-placed GIF at the top of an email can help entice people to keep scrolling and reading and allow you to show off options for products or services without adding as many images to your email. A GIF can be used in other locations of your emails as well, just try to keep to one GIF per email so you don’t overwhelm your recipients.

There are options to post GIFs on Twitter, Tumblr, Facebook, Instagram, and other social media platforms. By adding motion to your posts you are encouraging people to stop scrolling and watch, without asking them to commit to spending a few minutes watching a full video. Use GIFs to promote a product or event, showcase your personality, and tell a story.

So now that we have convinced you to use GIFs, you need to learn how to make them. There are a variety of tools you can use to quickly and easily make GIFs, including:

• Photoshop

• Canva

• Vimeo

• GIPHY

• Gifmaker.me

• Makeagif.com 

If you have questions about how to incorporate a GIF into your website, blog, or email marketing campaigns through PhotoBiz, give our support team a call at 866.463.7620 or log into your account to chat with us.