Building a website isn’t just about choosing a pretty template or the right colors.

It’s about strategy.
It’s about knowing your audience.
And today—more than ever—it’s about making sure your site works with modern technology, as AI reshapes how customers discover and interact with businesses. That’s where ALCHEMY comes in.

What Is ALCHEMY?

ALCHEMY is a simple, seven-step framework that helps small business owners like photographers plan websites that are clear, goal-driven, and built to last.

It’s not software. It’s not tied to one platform. It’s a thinking framework—a way to organize your ideas and design a site with purpose.

If you’re using a website builder like PhotoBiz, ALCHEMY helps you create a strong foundation before you start building.

Why Planning Matters (Especially Now)

Too many websites are built in a rush—jumping straight into design or copywriting without a plan. The result? Sites that look nice but don’t convert, or can’t keep up as technology changes.

AI, voice search, and algorithm-driven discovery are transforming how people make decisions. A smart plan ensures your website keeps working for you—today and tomorrow.

The ALCHEMY Website Planning Framework

Here’s how to use ALCHEMY to plan your next website (or redesign) with clarity and confidence:

🅰️ A – Audience Research
Who are you speaking to? Define 2–3 types of customers you want to attract, and focus on their needs.

🔍 L – Learning
Audit your current site. Review analytics, study competitors, and learn from what’s already working.

🎯 C – Clarify Aim
Set measurable goals. “Increase bookings by 20% in 3 months” is better than “look better.”

🧭 H – Hierarchy
Map the journey. Plan how visitors will move through your site—homepage to action.

✅ E – Essential Features
Decide what really matters. Keep what supports your goals. Cut the fluff.

🗺️ M – Mapping
Plan every page with purpose. Each should have a clear goal and call-to-action.

📦 Y – Yield
Bring it all together into your website game plan. Now you’re ready to build.

How ALCHEMY Helps in an AI-Driven World

AI may change how people search and compare businesses, but one thing hasn’t changed: customers need a clear, user-focused website.

With ALCHEMY, you’re:

• Creating structure AI tools and voice search can understand
• Writing with clarity and purpose
• Designing around how real people make decisions

Think Before You Build

Don’t guess what your website should include. Don’t chase every new AI tool.

With a clear plan, you’ll build faster, edit less, and get better results.

Need help turning your plan into reality with PhotoBiz? We’re here to help you every step of the way.