PhotoBiz Growth Hub | Small Business Advice

Comparing Funnel and Spiderweb Models for User Experience

JAN

30

2025

Comparing Funnel and Spiderweb Models ...

User experience plays a more significant role in SEO than ever before. Search engines prioritize websites that keep users engaged, provide intuitive ...

JAN

15

2025

What Is Helpful Content?

We've heard Google say repeatedly that the key to ranking well is to provide content that genuinely helps people and focus on EEAT principles, ...

JAN

15

2025

Understanding Crawled – Currently Not ...

Google Search Console provides invaluable insights into how your website is performing in search results. One status that often raises questions is ...

JAN

07

2025

Understanding Soft 404 Errors in Search ...

Soft 404 errors are a common issue highlighted in Google Search Console that can negatively affect your website's performance. These errors occur ...

DEC

19

2024

Everything You Need to Know About ...

Google has announced that it will begin rolling out smaller algorithm updates more frequently, starting with a new update that began this morning. ...

DEC

18

2024

Understanding No Index Page Indexing ...

Maintaining visibility on search engines like Google is crucial for website success. The "No Index" tag is a directive that instructs search engines ...

DEC

17

2024

What Does Blocked by robots.txt Error ...

Google Search Console helps website owners identify issues that affect their visibility in search results. One such issue is the Blocked by ...

DEC

12

2024

What Does Server Error (5xx) Mean In ...

When Google Search Console reports a Server Error (5xx), it’s a signal that something is preventing your website from being accessible to ...

DEC

11

2024

Understanding the Redirect Error in ...

When managing a website's SEO, encountering errors in Google Search Console is part of the process. Among these is the "Redirect Error," which ...

DEC

11

2024

Understanding the 404 Not Found Error ...

The 404 Not Found error is a common issue that occurs when a user or search engine attempts to access a page that no longer exists on a website. This ...

DEC

10

2024

How Does Google Index Your Website?

Google indexing is the process where Google's bots, or crawlers, explore and store information from your website in Google's database. This database, ...

DEC

10

2024

Why is My Blog Not Performing Well For ...

Blogs that don’t perform often share a common issue: they’re written for search engines, not people. Starting back in 2023 with the ...

DEC

09

2024

How to Write Schema Markup

Schema markup, or structured data, is a powerful tool for enhancing search engine visibility and improving the user experience. By helping search ...

NOV

13

2024

Looking at the Impact of Zero Click ...

Zero-click searches—where users find answers directly on the search engine results page without clicking through to a website—are ...

NOV

05

2024

How to Evaluate Website Usability

What Is a Usability Review?A usability review is a structured assessment that checks how easy and effective it is for people to navigate and use a ...

NOV

01

2024

How to Analyze User Behavior by ...

Analyzing user behavior is essential for creating a website experience that meets the needs and expectations of your audience. By understanding how ...

OCT

31

2024

How to Analyze Your Website With A ...

Google’s most recent Search Off the Record podcast featured Iva Barisic Hafner, a user experience researcher on the Google Shopping team, ...

OCT

30

2024

What Causes Search Ranking Volatility?

August brought an unprecedented level of search ranking volatility after Google's latest algorithm update, marking one of the longest stretches of ...

OCT

29

2024

Image SEO Best Practices

Images are more than just visual elements on a webpage—they’re powerful tools that can enhance SEO and contribute to higher search ...

OCT

29

2024

How to Create Effective Prompts for AI ...

When engaging with AI, the clarity of your prompt directly impacts the quality of the response. A great way to ensure the AI understands your needs ...

OCT

25

2024

Boosting SEO and Saving Time with ...

Maintaining a consistent blog isn’t just beneficial—it’s essential. PhotoBiz AI offers an intuitive, time-saving solution to ...

OCT

17

2024

How to Create Content For AI Overviews

As search engines use start using AI more and more to generate overviews and summaries, it’s crucial to create content that fits this evolving ...

OCT

17

2024

PhotoBiz AI - Everything you need to ...

Running a successful photography website means creating fresh, engaging content that draws clients to your site. One way to streamline this process ...

OCT

16

2024

Introducing PhotoBiz AI: Your Personal ...

As a professional photographer, your priority is capturing beautiful moments and serving your clients, not spending hours writing content or trying ...

OCT

11

2024

Short-Form vs. Long-Form Content in ...

Digital marketing changes constantly, the debate between short-form and long-form content remains a hot topic. In 2024, both types of content ...

OCT

09

2024

Exploring the Different Types of Schema ...

Schema markup is a form of structured data that allows search engines like Google to better understand the content on your website. By adding schema ...

OCT

04

2024

Why Your Growth May Be Slow (And It’s ...

As a photographer, your business is your passion. Whether you specialize in weddings, family portraits, or fine art, every slow period can feel like ...

OCT

04

2024

Why One-Page Websites May Not Be Ideal ...

While one-page websites can be visually appealing and seem like an easy solution for a quick, minimalistic web presence, they come with significant ...

SEP

30

2024

Mastering Technical SEO

When we talk about SEO, most people think of keywords and backlinks, but there’s another crucial layer to success: technical SEO. You ...

SEP

24

2024

How to Blog for SEO

When it comes to building a strong online presence, blogging plays a vital role in boosting your SEO efforts. Crafting content that resonates with ...

SEP

23

2024

Breaking Down Google’s Search Algorithm

We've talked a lot about Google's algorithm updates recently, like the August core update last month, but it may help to understand what the ...

SEP

16

2024

The Pros and Cons of Evergreen Content ...

As a photographer, creating content that stands the test of time is essential for showcasing your expertise and attracting potential clients. ...

SEP

11

2024

When Should You Change Your SEO ...

Knowing when to tweak your SEO strategy is crucial to maintaining long-term success. While some fluctuations in search rankings are normal, there are ...

SEP

10

2024

Using ChatGPT For Adaptable Search

Search engines have become essential tools in our digital lives, but ChatGPT offers something refreshingly different: dynamic and adjustable ...

SEP

09

2024

Breaking Down of Google’s Page Speed ...

When analyzing your website with Google’s Page Speed Insights, you'll encounter four key sections: Performance, Accessibility, Best Practices, ...

SEP

06

2024

The Impact of User Reviews on Local SEO

User reviews play a crucial role in shaping how photography businesses are perceived online, and their influence extends far beyond the decisions of ...

SEP

04

2024

How to Recover from Google's August ...

The recent Google August 2024 Broad Core Update has officially rolled out, confirmed by Search Engine Roundtable, leaving some photography ...

AUG

29

2024

How to Identify Your Target Demographic ...

Understanding your target demographic is crucial for successful SEO. The more you know about your audience, the better you can tailor your content to ...

AUG

28

2024

Understanding EEAT and Its Impact on ...

Experience, Expertise, Authoritativeness, and Trustworthiness—collectively known as EEAT—are vital factors that search engines use to ...

AUG

27

2024

Understanding User Intent in SEO

User intent, often referred to as search intent, is a critical component of modern SEO. It represents the purpose behind a user's search ...

AUG

23

2024

Improve Your SEO Using Font Styling and ...

Using font stylings and heading tags effectively is crucial for both user experience and SEO. These elements play a key role in creating a clear ...

AUG

16

2024

Google Confirms Search Ranking Bug ...

At 1:48 AM EST, Google officially confirmed the existence of a search ranking bug that has been impacting website rankings. This issue, initially ...

AUG

15

2024

Google Begins Rolling Out The Next ...

Google has announced the rollout of its latest core algorithm update, marking another significant moment for anyone involved in search engine ...

AUG

14

2024

Advanced Link Building Techniques for ...

As the digital landscape continues to evolve, so do the strategies for achieving top search engine rankings. Link building, a cornerstone of SEO, has ...

AUG

13

2024

The Ultimate SEO Checklist: Everything ...

Creating a comprehensive SEO strategy is essential for any business looking to improve its online visibility. This SEO checklist covers the critical ...

AUG

09

2024

How to Optimize Content for Featured ...

In the ever-evolving world of SEO, featured snippets have become a prime target for businesses looking to increase their visibility on search ...

AUG

05

2024

Google Announces New Recommendations ...

Google has just unveiled an exciting new feature within Search Console aimed at enhancing website optimization efforts: Search Console ...

JUL

30

2024

Understanding Google's Search Deal with ...

Earlier this year, on February 21, Google announced an exclusive search deal with Reddit, sparking considerable debate within the SEO community. This ...

JUL

26

2024

Initial Insights on OpenAI's New Search ...

It was announced today that OpenAI launched its prototype search engine, marking a significant milestone in the evolution of search technology. ...

JUL

25

2024

How to Rank Better for Your Target ...

In the ever-evolving landscape of digital marketing, ranking high on search engines is crucial for the success of any online business. With millions ...

JUL

24

2024

How to Get Started with Keyword ...

In the digital marketing world, keyword research is the cornerstone of any successful SEO strategy. Understanding which terms your target audience is ...

JUL

19

2024

How Often Should a Photographer Post on ...

It’s the question that launched a thousand sleepless nights: “How often should a I post on social media?” The answer is not ...

JUL

17

2024

Effective Strategies for Building a ...

In today's digital landscape, having a robust social media presence is crucial for photographers aiming to showcase their work and engage effectively ...

JUL

16

2024

Google's Next Algorithm Update: When Is ...

The SEO community is anticipating Google's next core algorithm update. This upcoming change has many wondering about its potential impact on search ...

JUL

10

2024

Seo: Foundational Tips To Boost Your ...

Navigating the world of SEO can be overwhelming, especially when considering that there are over 14,000 ranking factors that influence your website's ...

JUL

09

2024

Google Updates SEO Standards for ...

Google's latest updates are crucial for maintaining a robust online presence. Luckily, PhotoBiz users don't need to worry about falling behind. ...

JUL

02

2024

The New SEO: Optimize Beyond Google for ...

SEO it's no longer just about Google. As photographers, optimizing for various platforms is crucial to maintain and grow your online presence. Let's ...

JUN

26

2024

The Future of Search: Understanding ...

In a recent keynote, Aaron Levy highlighted a transformative shift in search: it's no longer just about keywords and language. The future of ...

JUN

12

2024

Enhancing Your Photography Website: ...

Photographers have a lot of ways to make their websites stand out and visually interesting. Having a robust online presence is essential for ...

JUN

04

2024

Is your website not mobile-friendly? ...

If you have a long-standing website or your website isn’t designed with mobile-friendliness in mind, after July 5th, Google will no longer ...

MAY

31

2024

Google's algorithm leak and SEO ...

Recently, internal documents detailing Google’s search algorithm were accidentally leaked online, revealing the intricate workings behind how ...

MAY

09

2024

How ChatGPT’s New Search Feature Will ...

Rumors are circulating about OpenAI’s development of a new ChatGPT feature that searches the web and cites sources in its results, ...

APR

23

2024

How Photographers Can Use ChatGPT For ...

In the competitive world of photography, standing out online is important. SEO remains a key tool for photographers looking to increase their ...

MAR

20

2024

Bridging the Gap: Leveraging Reviews ...

The success of any business is heavily reliant on its online presence. Two crucial elements that play a pivotal role in connecting businesses with ...

FEB

21

2024

Optimizing SEO for Voice Search

Voice search has emerged as a game-changer in the SEO (Search Engine Optimization) world. With the increasing popularity of smart devices and virtual ...

SEP

20

2023

5 Ways for Photographers to Use ChatGPT ...

Are you a professional photographer looking to enhance your photography business's online presence and marketing strategies? Look no further! With ...

JUL

13

2023

5 Essential Tips to Create an ...

In today's digital age, having a visually appealing and user-friendly website is crucial for photographers to showcase their work and attract ...

MAY

31

2023

What's New - May 2023

The PhotoBiz Website Builder got some extra love this month with the release of several new features and enhancements. Here is a summary of new ...

MAY

18

2023

How to Create a Linktree Style Landing ...

Updated as of 5/18/2023 Linktree is a trendy landing page system that many people and brands use on social media channels to drive traffic ...

MAR

29

2023

The Charleston “Beach Queen”: Erin Rose ...

“PhotoBiz has been an integral part of growing my business and fueling my passion for helping others grow theirs too,” says Erin Raduazo ...

FEB

02

2023

SEO Technical Guide - Defining Advanced ...

How do you attract people to your website who don't know you? Optimizing your website for search engines can help! Search engine optimization ...

DEC

14

2022

10 Tips for Simplifying SEO

You’ve heard the term Search Engine Optimization or SEO before, but what does it mean, and how does it impact you? According to ...

NOV

30

2022

Elise & Rob Wehmeier: The Value of ...

“Let your dreams be greater than your fears and understand that the business side of photography is as important as the creative side.” ...

OCT

26

2022

13 Scary Marketing Mistakes and How to ...

It’s the season of goblins, ghouls, and ghosts. But don’t let those creatures scare you. This time of year, it’s important to focus ...

SEP

30

2022

Studio J: From Family Pics to Beautiful ...

“I decided to become a photographer when I realized how it made me feel. I leave every shoot/wedding feeling exhilarated! The joy that families ...

JUL

13

2022

Which Platform Is Best for SEO? The ...

SEO is perhaps the most popular topic when it comes to websites and businesses. “I need good SEO” is a common phrase we’ve heard ...

JUN

22

2022

9 Digital Marketing Mistakes to Avoid

As people continue to spend a large amount of time online, the importance of digital marketing is growing. Being present in the digital space with a ...

MAY

18

2022

How to Optimize Your Gallery Pages for ...

As a photographer, your most valuable asset is your work. Your entire business is built on providing photos to either share with the world or sell to ...

APR

27

2022

7 Topics Photographers Can Use to Help ...

Blogging can be a struggle, especially when it comes to writing about yourself or your business. But blogging is an essential part of marketing and ...

APR

05

2022

Tracking Your Website Performance With ...

Search engine optimization is a topic that we get a lot of questions about at PhotoBiz. There are a lot of different tools you can use to get data ...

JAN

12

2022

The Power of Customer Testimonials

One of the best sales tools is the positive experience of other people. Testimonials and referrals can help establish trust and credibility more than ...

DEC

15

2021

Best practices for your website’s ...

Your website page flow is essential to your online business. It all starts with your navigation menu. You might think placing a link to every page ...

JUN

02

2021

10 Quick Ways to Improve Your SEO

Looking for fast ways to improve your website search rankings? Sure, we all are. SEO feels like one of those things that people say they need but not ...

FEB

17

2021

Introducing PhotoBiz Workshops and ...

A passion to help people has been a bedrock for PhotoBiz through the last 16+ years. We pride ourselves on having the best customer support in the ...

FEB

10

2021

Find Your Audience - Marketing On ...

As the internet has grown, so has the pursuit of the independent professional — the entrepreneur. The #hustle is real. Not only are you doing ...

DEC

28

2020

PhotoBiz Pro Services are Here to Help

Managing a business can be a lot of work. Depending on the size of your team, you may be responsible for finding customers, marketing your business, ...

OCT

28

2020

10 Scary Mistakes to Avoid on Your ...

Creating a website is one of the most rewarding and creative aspects of your business. From bringing your business to life online to crafting ...

SEP

17

2020

Social media marketing for SEO

Marketing plays a huge part in your SEO. The more traffic your website gets, the more attention and credibility your website will gain from Google. ...

AUG

01

2020

Blogging For SEO - Use This Template!

Our SEO Team can’t stress enough how important Blogging is for your website – especially for photographers and small business ...

JUN

17

2020

What’s Your Specialty? Tips for ...

When optimizing your website for search engines and selecting keywords to target, it is important to think about your business’s areas of ...

JUN

04

2020

SEO Basic Tips & Misconceptions

This week we're focusing on our Facebook Live event about SEO! We're fortunate enough to have our in-house Google Certified Expert Molly to walk you ...

MAR

26

2020

PhotoBiz Presents: What makes a great ...

Hello, my name is Jeremy Hyler. I'm the creative director at PhotoBiz. Over the last six years, I have been a part of the PhotoBiz team and have ...

MAR

10

2020

How To Use Keywords In Blog Posts

Original published on Mar 1, 2019 Keywords are specific words or phrases people use when searching for stuff on Google. Like "wedding ...

NOV

13

2019

The Metadata Rundown

What in the world is metadata? (Article was revised 1/19/2021)Metadata is what tells Google how your website should be categorized. Each page on ...

JUN

12

2019

Google Mobile Search Now Features ...

Google has updated its mobile search layout to display your favicon and website title at the top of search results in mobile browsers and the ...

MAY

24

2019

How SEO Works With PhotoBiz

Managing your website’s SEO (Search Engine Optimization) with PhotoBiz is easy!Whether you choose to do it yourself or let our SEO experts do ...

APR

29

2019

PhotoBiz 8: Fastest In The World

Our mission at PhotoBiz has always been to give you the best website in the world, with easy to use built-in tools, high-quality passionate ...

APR

12

2019

Keywords Are Great, But Marketing Is ...

SEO is the art and science of optimizing your website for search engines.When ranking websites, Google takes a LOT into account. As they tweak and ...