Clicks are what drive engagement from Google. In this section, we're looking at ways to gather more clicks. This can include optimizing content, articles, and videos for search engines.
Schema/tagging [Included with PhotoBiz]
Labels can really help people know where to find what they are looking for. In grocery stores, each aisle has a list of items you can find in it, in shoe stores, there are signs to indicate what size shoes you can find where, and The Home Edit team is a super fan of labels for anything and everything. It's important to categorize or label the content on your website as well. This creates a schema to help search bots learn their way around your website.
The PhotoBiz platform includes a tagging system so you can organize and categorize everything from blog posts to the products you sell. These tags not only help you organize your content, they also are visible to search engines and work like a keyword system for onsite search.
When you tag a blog post, product, form, service, and more, you're classifying the content, you're telling the system it is this particular thing. This is about weddings or babies or fine art. By adding tags to your content you help search engines understand if the content is related and show it properly in search results.
Search Engine Result Pages (SERPs) Features
Search engine optimization extends beyond the pages of your website. There are a variety of types of content that can appear on search engine result pages (SERPs). Search engines index the pages of your website, social media content, YouTube videos, business listings (Google Maps and Bing Places), and more.
Some sources like YouTube videos can get featured above the fold or at the top of search results and are more inclined to get clicked on due to their visual call-out nature. These rich results may get priority over links to websites like yours. The value there is massive.
SERPs may feature:
- Google Business Page listings
- Business websites
- How-tos
- Videos
- Articles
- FAQs
- Events
- Products
- Reviews
- Images
The variety of content that SERPs feature is why we're a big proponent of taking a multi-pronged approach to SEO including optimizing your website, writing blog posts, and getting a Google Business page set up. Plus, getting reviews! The combination of content is how you can help push yourself up in the rankings faster, and more organically.
Optimizing for Google Snippets
Google now features snippets of answers to questions at or near the top of search results to not just show you where you can find an answer to a question, but also showcase a “snippet” of text from a website that answers the question.
Everyone wants to be featured in a snippet! For a photographer or business owner, it might be hard to get featured in a snippet, but it is possible. The snippets feature straightforward, clear, concise content. You can create that! We recommend creating videos and listicles for articles when possible. Search engines like content that helps people quickly find information.