When we talk about SEO, most people think of keywords and backlinks, but there’s another crucial layer to success: technical SEO. You don’t need to be a developer or understand complex code to ensure your website’s foundation is solid for search engines. Non-coding technical SEO focuses on improving how your site performs, ensuring it’s easy for search engines to crawl and index, and enhancing user experience.

Mobile-Friendliness

With Google’s mobile-first indexing, it’s essential that your website is fully optimized for mobile devices. This doesn’t require coding but involves ensuring that your site’s design and layout function smoothly on smaller screens. If your site isn’t mobile-friendly, you’re likely missing out on traffic and rankings.

To improve mobile-friendliness without coding:

• Responsive design: Make sure your website uses a responsive design, automatically adjusting to different screen sizes.

• Test for Mobile Performance: Use Google’s PageSpeed Insights to check how well your site performs on mobile devices and identify any areas for improvement.

• Optimize touch elements: Ensure that buttons and links are appropriately sized and spaced for easy tapping on mobile screens. You can use PageSpeed Insights as well to test for issues related to touch element sizing and spacing.

Page Speed Optimization: Keeping Visitors Engaged

Page speed is a crucial factor in both SEO and user experience. Slow-loading pages can lead to higher bounce rates, lower engagement, and decreased search rankings. The good news is that improving page speed doesn’t always require deep technical knowledge.

To optimize page speed without coding:

• Image Compression: Large images are often the culprit behind slow-loading pages. Use free tools to compress your images before uploading them to reduce file size without sacrificing quality.
• Minimize Redirects: Each redirect adds load time to your site. Review your site and eliminate any unnecessary redirects.
• Limit Heavy Plugins: Avoid overloading your site with too many scripts or plugins. Each one adds to the load time, so use only essential plugins to keep your site running smoothly.

HTTPS: Securing Your Website for SEO

Security is a key factor in both user trust and SEO. Google uses HTTPS as a ranking signal, and sites without HTTPS may be flagged as "Not Secure," which can discourage visitors. Fortunately, securing your website with HTTPS is a simple step that doesn’t require coding knowledge.

To implement and maintain HTTPS:

• Obtain an SSL Certificate: You can acquire an SSL certificate from your hosting provider or a trusted certificate authority. This encrypts the data transmitted between your website and its visitors, ensuring their information is secure.
• Check for Mixed Content: After switching to HTTPS, ensure all elements on your site (such as images, scripts, and stylesheets) are also served over HTTPS to avoid security warnings.
• Non-Secure Hyperlinks: Review your site's internal and external links. Ensure they are all pointing to HTTPS URLs, as any remaining HTTP links can trigger a "Not Secure" warning and impact user trust.

You can utilize tools like Screaming Frog that will show you if you have any non SSL content within your website.

Sitemaps

XML sitemaps are essential for helping search engines discover and index the pages on your website. Fortunately, your website builder automatically generates this sitemap for you, so there’s no need to worry about creating one manually.

To make the most of your sitemap:

• Ensure Submission to Google Search Console: Even though your sitemap is automatically generated, submitting it to Google Search Console can improve your site's crawlability.
• Monitor Indexing: Periodically check Google Search Console to ensure that all important pages are indexed correctly and to identify any crawl errors.