PhotoBiz Growth Hub | Small Business Advice

When to Use Paid Ads vs. Social Media to Drive Sales for Your Photography Business

APR

23

2025

When to Use Paid Ads vs. Social Media ...

Having an online presence is crucial for photographers looking to grow their business. But with so many marketing options available, one big question ...

APR

17

2025

Bit Rates & Better Videos: Optimizing ...

When adding video to your PhotoBiz website, keeping your content fast-loading and high-quality is key. With PhotoBiz, you can upload videos in two ...

APR

17

2025

Power Up Your Website: 7 Smart Ways to ...

Pop-ups are like digital signposts — when used with care, they guide your visitors toward meaningful actions, like signing up, booking a ...

APR

09

2025

Ask PhotoBiz AI for Help With Your SEO

If you’re looking to improve your website’s visibility but aren’t sure where to start, PhotoBiz AI is here to help! Whether ...

APR

01

2025

How PhotoBiz AI and Email Marketing ...

In the creative, client-focused world of photography, building and maintaining strong relationships with your audience is key. With the help of ...

MAR

26

2025

What's New - March 2025

Check out PhotoBiz’s new releases for March 2025, including new templates, video hosting, animations, control panel search options, and text ...

MAR

24

2025

A Guide to Ideal Videos for PhotoBiz’s ...

With PhotoBiz's latest video upload options, understanding file sizes is crucial for optimizing content. PhotoBiz now allows native 4MB video ...

MAR

19

2025

4 New PhotoBiz Website Templates ...

Your website should reflect your unique style and the amazing work you do, and we're thrilled to introduce four brand new templates that can ...

MAR

05

2025

Use Video to Enhance Engagement on Your ...

We recently made some updates to let you upload videos directly to your website, but how important is video? As of 2024, 91% of businesses ...

MAR

05

2025

Directly Upload Videos to Your PhotoBiz ...

We’re thrilled to announce PhotoBiz’s newest feature that allows you to upload videos directly to your website account! Whether ...

FEB

26

2025

What's New - February 2025

Discover the latest updates to the PhotoBiz Website Builder for February 2025, now featuring new block animations, a streamlined control panel search ...

FEB

25

2025

Celebrating Black History Month: ...

In honor of Black History Month, we are excited to feature three photographers whose artistry and dedication have made a lasting impact. Each of ...

FEB

21

2025

PhotoBiz AI: A How to guide for SEO

PhotoBiz AI is designed to make SEO simpler and more effective for photographers and business owners who want to improve their website ...

FEB

19

2025

Blackall Photography: Capturing Moments ...

Some people know from a young age that they’re destined to be photographers. For Kelly Blackall, the journey wasn’t quite so ...

FEB

12

2025

Make Money with Client Galleries

For photographers, capturing beautiful moments is only part of the equation when running a successful business. The other half lies in presenting ...

JAN

30

2025

Comparing Funnel and Spiderweb Models ...

User experience plays a more significant role in SEO than ever before. Search engines prioritize websites that keep users engaged, provide intuitive ...

JAN

29

2025

What's New - January 2025

We are kicking off the new year with a variety of new releases. Read on to learn what’s new in the PhotoBiz Website Builder in January ...

JAN

22

2025

Introducing 4 Stunning New Templates ...

Creating a website that reflects your unique style has never been easier. Our four newest templates are designed to elevate your online ...

JAN

15

2025

What Is Helpful Content?

We've heard Google say repeatedly that the key to ranking well is to provide content that genuinely helps people and focus on EEAT principles, ...

JAN

15

2025

Understanding Crawled – Currently Not ...

Google Search Console provides invaluable insights into how your website is performing in search results. One status that often raises questions is ...

JAN

08

2025

SEO and Website Design Tips for ...

As we step into 2025, the digital landscape continues to evolve rapidly. For photographers, staying ahead in SEO and website design is no longer ...

JAN

07

2025

Understanding Soft 404 Errors in Search ...

Soft 404 errors are a common issue highlighted in Google Search Console that can negatively affect your website's performance. These errors occur ...

DEC

30

2024

What's New - December 2024

We have a mix of new releases to share this month to help you get paid, quickly create blog posts, and add animations to your website. Read on to ...

DEC

27

2024

Best of 2024: Year in Review at ...

As 2024 draws to a close, we at PhotoBiz are thrilled to reflect on an incredible year filled with innovation, creativity, and connection. From ...

DEC

19

2024

Everything You Need to Know About ...

Google has announced that it will begin rolling out smaller algorithm updates more frequently, starting with a new update that began this morning. ...

DEC

19

2024

Using Afterpay to Grow Your Photography ...

Photographers know that running a successful business isn’t just about capturing stunning images—it’s about creating an experience ...

DEC

18

2024

Understanding No Index Page Indexing ...

Maintaining visibility on search engines like Google is crucial for website success. The "No Index" tag is a directive that instructs search engines ...

DEC

18

2024

5 Reasons to Attend PhotoBiz ...

It’s back!Are you ready to take your photography business to the next level? PhotoBiz MasterClass 2025 is your opportunity to dive deep ...

DEC

17

2024

What Does Blocked by robots.txt Error ...

Google Search Console helps website owners identify issues that affect their visibility in search results. One such issue is the Blocked by ...

DEC

16

2024

Step-by-Step: How to Create a Business ...

Photographers are artists at heart, drawn to capturing beautiful moments, emotions, and stories through their lenses. However, when it comes to ...

DEC

12

2024

What Does Server Error (5xx) Mean In ...

When Google Search Console reports a Server Error (5xx), it’s a signal that something is preventing your website from being accessible to ...

DEC

11

2024

Understanding the Redirect Error in ...

When managing a website's SEO, encountering errors in Google Search Console is part of the process. Among these is the "Redirect Error," which ...

DEC

11

2024

Understanding the 404 Not Found Error ...

The 404 Not Found error is a common issue that occurs when a user or search engine attempts to access a page that no longer exists on a website. This ...

DEC

10

2024

How Does Google Index Your Website?

Google indexing is the process where Google's bots, or crawlers, explore and store information from your website in Google's database. This database, ...

DEC

10

2024

Why is My Blog Not Performing Well For ...

Blogs that don’t perform often share a common issue: they’re written for search engines, not people. Starting back in 2023 with the ...

DEC

10

2024

5 Unique Ways Photographers Can Make ...

As we enter 2025, photographers have more opportunities than ever to boost their income and grow their businesses. The photography industry is ...

DEC

09

2024

How to Write Schema Markup

Schema markup, or structured data, is a powerful tool for enhancing search engine visibility and improving the user experience. By helping search ...

DEC

03

2024

Bryan Moss: From Vision to Virtual ...

One can not fully survive on social media alone. For Bryan Moss, a talented artist with a storied career and a recent Grammy nomination for his ...

NOV

27

2024

What's New - November 2024

Our team is continuing to work on enhancements to our website builder to help you engage your website visitors and manage your workflow. Read on to ...

NOV

19

2024

How Photographers Can Use PhotoBiz AI ...

PhotoBiz AI is more than just a writing tool—it's a powerful resource for photographers looking to create engaging content that resonates with ...

NOV

13

2024

Looking at the Impact of Zero Click ...

Zero-click searches—where users find answers directly on the search engine results page without clicking through to a website—are ...

NOV

12

2024

Why Blogging is Your Best SEO Tool for ...

In the fast-evolving world of digital marketing, 2025 is shaping up to be a year when content truly reigns supreme. Blogging is no longer just a way ...

NOV

06

2024

Fall Into Fresh Designs: 4 New PhotoBiz ...

Fall is the perfect time for change, and with PhotoBiz, it's easy to refresh your website. We’ve just released four stunning new designs ...

NOV

05

2024

How to Evaluate Website Usability

What Is a Usability Review?A usability review is a structured assessment that checks how easy and effective it is for people to navigate and use a ...

NOV

01

2024

How to Analyze User Behavior by ...

Analyzing user behavior is essential for creating a website experience that meets the needs and expectations of your audience. By understanding how ...

OCT

31

2024

How to Analyze Your Website With A ...

Google’s most recent Search Off the Record podcast featured Iva Barisic Hafner, a user experience researcher on the Google Shopping team, ...

OCT

30

2024

What Causes Search Ranking Volatility?

August brought an unprecedented level of search ranking volatility after Google's latest algorithm update, marking one of the longest stretches of ...

OCT

30

2024

What's New - October 2024

Give your website an extra boost with help from our new personal website copywriting assistant and animations. Read on to learn what’s new in ...

OCT

29

2024

Image SEO Best Practices

Images are more than just visual elements on a webpage—they’re powerful tools that can enhance SEO and contribute to higher search ...

OCT

29

2024

How to Create Effective Prompts for AI ...

When engaging with AI, the clarity of your prompt directly impacts the quality of the response. A great way to ensure the AI understands your needs ...

OCT

25

2024

Boosting SEO and Saving Time with ...

Maintaining a consistent blog isn’t just beneficial—it’s essential. PhotoBiz AI offers an intuitive, time-saving solution to ...

OCT

24

2024

Easy Ways to Add Motion to Your ...

As we enter 2025, A static website may not be enough to capture and retain your audience’s attention. We’ve seen it happen on social ...

OCT

23

2024

Introducing New Image and Button ...

We’re excited to unveil a dynamic update to the PhotoBiz website builder! Elevate your site with fresh animations that are now available across ...

OCT

18

2024

How to Improve Email Deliverability for ...

If your clients aren’t receiving email marketing campaigns, their gallery or invoice emails, it can significantly impact your business. ...

OCT

17

2024

How to Create Content For AI Overviews

As search engines use start using AI more and more to generate overviews and summaries, it’s crucial to create content that fits this evolving ...

OCT

17

2024

PhotoBiz AI - Everything you need to ...

Running a successful photography website means creating fresh, engaging content that draws clients to your site. One way to streamline this process ...

OCT

16

2024

Introducing PhotoBiz AI: Your Personal ...

As a professional photographer, your priority is capturing beautiful moments and serving your clients, not spending hours writing content or trying ...

OCT

11

2024

Short-Form vs. Long-Form Content in ...

Digital marketing changes constantly, the debate between short-form and long-form content remains a hot topic. In 2024, both types of content ...

OCT

09

2024

Exploring the Different Types of Schema ...

Schema markup is a form of structured data that allows search engines like Google to better understand the content on your website. By adding schema ...

OCT

08

2024

Can We Trust Influencers With Product ...

Influencer marketing has become one of the most powerful digital marketing strategies, with brands across every industry leveraging ...

OCT

04

2024

Why Your Growth May Be Slow (And It’s ...

As a photographer, your business is your passion. Whether you specialize in weddings, family portraits, or fine art, every slow period can feel like ...

OCT

04

2024

Why One-Page Websites May Not Be Ideal ...

While one-page websites can be visually appealing and seem like an easy solution for a quick, minimalistic web presence, they come with significant ...

OCT

02

2024

Unlocking PhotoBiz Easter Eggs: ...

PhotoBiz is packed with amazing tools to streamline your photography business and make your website shine. While some features are well-known, there ...

SEP

30

2024

Mastering Technical SEO

When we talk about SEO, most people think of keywords and backlinks, but there’s another crucial layer to success: technical SEO. You ...

SEP

25

2024

What's New - September 2024

Our designers are over the moon about this month’s new releases. Read on to learn what’s new in the PhotoBiz Website Builder in September ...

SEP

24

2024

How to Blog for SEO

When it comes to building a strong online presence, blogging plays a vital role in boosting your SEO efforts. Crafting content that resonates with ...

SEP

23

2024

Breaking Down Google’s Search Algorithm

We've talked a lot about Google's algorithm updates recently, like the August core update last month, but it may help to understand what the ...

SEP

18

2024

Four New Templates for Fall 2024: ...

As summer winds down, we’re just getting started with more designs and features. We're excited to introduce four new templates designed ...

SEP

17

2024

How to Increase Your Discoverability On ...

As a photographer, building your brand on Instagram is more than just posting beautiful images—it's about getting those images seen by the ...

SEP

16

2024

The Pros and Cons of Evergreen Content ...

As a photographer, creating content that stands the test of time is essential for showcasing your expertise and attracting potential clients. ...

SEP

11

2024

When Should You Change Your SEO ...

Knowing when to tweak your SEO strategy is crucial to maintaining long-term success. While some fluctuations in search rankings are normal, there are ...

SEP

10

2024

Using ChatGPT For Adaptable Search

Search engines have become essential tools in our digital lives, but ChatGPT offers something refreshingly different: dynamic and adjustable ...

SEP

09

2024

Breaking Down of Google’s Page Speed ...

When analyzing your website with Google’s Page Speed Insights, you'll encounter four key sections: Performance, Accessibility, Best Practices, ...

SEP

06

2024

The Impact of User Reviews on Local SEO

User reviews play a crucial role in shaping how photography businesses are perceived online, and their influence extends far beyond the decisions of ...

SEP

05

2024

Building Brand Loyalty Through Social ...

For photographers, building a loyal client base goes beyond just taking great photos—it’s about creating lasting relationships. Social ...

SEP

04

2024

How to Recover from Google's August ...

The recent Google August 2024 Broad Core Update has officially rolled out, confirmed by Search Engine Roundtable, leaving some photography ...

SEP

04

2024

Streamline Your Photography Business ...

Staying organized and keeping clients engaged is key to any successful photographer. PhotoBiz’s latest feature, Email Invites, is designed to ...

SEP

03

2024

Measuring ROI on Social Media Campaigns

Measuring the return on investment (ROI) for social media campaigns is crucial for businesses looking to optimize their marketing efforts. Whether ...

AUG

30

2024

Which Is More Effective: Paid Ads or ...

When it comes to digital marketing, businesses often face the dilemma of choosing between paid ads and boosted social media posts. Both strategies ...

AUG

29

2024

Navigating Social Media: Advertising ...

For businesses aiming to strengthen their online presence, understanding the roles of social media advertising and organic reach is crucial. Each ...

AUG

29

2024

How to Identify Your Target Demographic ...

Understanding your target demographic is crucial for successful SEO. The more you know about your audience, the better you can tailor your content to ...

AUG

28

2024

What's New - August 2024

Displaying your images at their best is a top priority. Read on to learn what’s new in the PhotoBiz Website Builder in August ...

AUG

28

2024

Understanding EEAT and Its Impact on ...

Experience, Expertise, Authoritativeness, and Trustworthiness—collectively known as EEAT—are vital factors that search engines use to ...

AUG

28

2024

How to Adapt Your Social Media Strategy

Social media isn't what it used to be, and that's a good thing. With new features popping up, algorithms changing, and trends evolving faster than ...

AUG

27

2024

Understanding User Intent in SEO

User intent, often referred to as search intent, is a critical component of modern SEO. It represents the purpose behind a user's search ...

AUG

27

2024

The Role of Influencers in Social Media ...

Influencers have rapidly become central figures in social media marketing. With their large followings and distinct voices, they hold the power to ...

AUG

26

2024

The Best AI Tools for Marketing in 2024

In the fast-paced world of digital marketing, staying ahead of the curve is crucial. Artificial Intelligence (AI) has rapidly become an integral part ...

AUG

26

2024

Current Social Media Trends in 2024

Social media continues to evolve, and businesses must stay ahead of the curve to engage their audience effectively. In 2024, several key trends are ...

AUG

23

2024

Improve Your SEO Using Font Styling and ...

Using font stylings and heading tags effectively is crucial for both user experience and SEO. These elements play a key role in creating a clear ...

AUG

21

2024

Celebrating Two Decades of Empowering ...

Twenty years ago, PhotoBiz was born from a simple yet profound desire: to empower professional photographers. Starting in a modest home office, our ...

AUG

20

2024

How to Use Social Media to Drive ...

Social media isn’t just a place for likes and shares—it’s a crucial channel for driving traffic to your website. With billions of ...

AUG

19

2024

Do Hashtags Still Matter in 2024?

As social media platforms continue to evolve, so do the strategies required to stay relevant. Hashtags, once seen as essential for increasing ...

AUG

16

2024

Google Confirms Search Ranking Bug ...

At 1:48 AM EST, Google officially confirmed the existence of a search ranking bug that has been impacting website rankings. This issue, initially ...

AUG

16

2024

When and How Often to Track Analytics ...

In today's digital landscape, social media is a powerful tool for businesses and influencers alike. However, simply posting content isn't enough; ...

AUG

15

2024

Google Begins Rolling Out The Next ...

Google has announced the rollout of its latest core algorithm update, marking another significant moment for anyone involved in search engine ...

AUG

14

2024

Advanced Link Building Techniques for ...

As the digital landscape continues to evolve, so do the strategies for achieving top search engine rankings. Link building, a cornerstone of SEO, has ...

AUG

13

2024

The Ultimate SEO Checklist: Everything ...

Creating a comprehensive SEO strategy is essential for any business looking to improve its online visibility. This SEO checklist covers the critical ...