As SEO Specialists, we know that there is a ton (TON!) of outdated, half-truthed or just plain incorrect information out there. We know that in order to succeed, you need to know what factors are required to move up in rank. We also know that this isn’t an overnight solution: proper SEO strategy takes time and effort. Our true goal is to see you succeed. Our actions, advice, and strategy should reflect that.
Think of an SEO Specialist as your own personal coach or trainer: they’re going to cater sessions to your business, not use some completely templated system. They’re going to talk to YOU and learn more about what sets your business apart from others. They’ll then adapt this plan to guidelines either said or implied by Google to give your site the best chance of success in search. Much like a coach or trainer, there’s no 100% guarantee for success. In fact, a lot of your success depends on your commitment as well as the coach’s. However, it’s better than doing nothing at all, or hoping that you’re able to figure it out yourself with no guidance, assistance, or assurance.
Lastly, you simply have to ask yourself: What’s your TIME worth to you? Sure, you could take all sorts of classes, read articles, and try tons of questionable tactics. Are you confident the information from "seonumber1getimmediateresults.gov" is going to be an article you can trust to represent your business? If not, how much time did you just sink that could have easily been spent elsewhere?