Having an About page is your chance to sell yourself to your clients. Your services & information pages should tell enough about your company's focus, but this is your chance to explain who you are and why a client should choose you!
Keep your About page brief and treat it like an elevator pitch to sell yourself. There are many different ways you can design your About page, but the 5 major things you should always include are:
1. Introduce Yourself & Make It Personal.
You can include personal facts (the whole page should not be about this), but make sure to relate it back to your business and how it will benefit the user.
2. Credentials & History
Don't list your entire resume and accomplishments, but do show enough to back up why you are the best person for this job!
3. Drive & Passion
Quickly explain why you are in this line of work and what you bring to the table using your passion. People want to hire someone that wants to work for them, so explain why you love what you do!
4. Add An Image Of Yourself And Even Your Family
This lets you connect with your clients more personally and build a relationship before you even talk. This can also gain trust because they see you are a real person just like them.
5. Calls To Action
Make sure to add buttons, forms, and/or links to other pages. Never let this be a dead end and always give at least one way to contact you. Don't start your elevator pitch and not close the sale!