Add a description
Every page of your website should have a combination of text and images. Include at least 300-500 words on each page. On your gallery pages, the text should describe the service you’re offering and the geographic areas you serve. This is a good place to include keywords you want to be found for in Google. That said, your text content needs to be written for people not bots. Your primary audience is people, so it needs to be easy to read. As Google bots review websites and determine which ones to showcase, it looks for websites that have quality content that is geared towards the audience that is searching for it.
For example, a page that is targeting senior photography clients might say something like:
“Jane Doe Studio captures seniors' photos in the X location and surrounding areas. I work with you to showcase your personality through portraits that may be taken in-studio or on location. Allow me to bring out your hidden talents, beauty, or what makes you unique. You might be an athlete, artist, tech wiz, or wallflower, no matter what, I will make you shine your brightest. So get ready to have fun and work together to capture memories. You’ll receive Instagram-worthy digital images you can share plus artwork for the walls of your home that your parents and grandparents will treasure. Let’s get started.”
That's 103 words, it is a great start. All 300-500 words don’t have to be together on the page. You can break it up, and add text in multiple places on the page to highlight your services, investment options, and even testimonials.
There are a few vital things to consider when creating content for SEO. You need to include the:
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Who: Jane Doe Studios
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What: Senior photography (athletes, artists, tech students)
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Where: X location and surrounding areas
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Why: To share online or with family and friends
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What else: Digital images and prints options are available
Now that there is text on the page, let’s explore more options to make the page powerful.