Good domain names are easy to remember, look trustworthy, and make sense for each individual business. Good domain names are not only easy to type, they also look credible to a potential visitor.
When someone comes across your domain, they have to make a judgment call on whether they’ll click that link. How many users see your site vs how many users actually click on it is known as the CTR (Click-Through-Rate). CTR matters, especially in organic search; and the domain name you choose can impact that decision.
A straightforward domain name goes far to make your site look trustworthy and relevant.
Make it short and to the point
Ideally, the shorter your domain name, the better...but within reason. Most domains are between 10-15 characters and contain 1-3 words.
hwp.com is not a great domain name, even though it is very short. This domain tells you nothing about my business.
hollywoodcaliforniaboudoirandweddingportraits.com is very descriptive, but it’s way too long. If the domain name seems like it could be a full sentence, it’s probably too long.
hollywoodportraits.com is near-ideal. It’s medium-length and tells you a lot about the website you’re going to see.
Shorter domains are easier to remember, have better word association with your brand, and they’re more to the point. (Plus, they’ll fit on a business card!)
Try to get your real business name
It’s a great idea to use the actual name of your business for your domain name.
This is a great branding technique because when users see it shared, they identify your name with the services you offer.