When writing for the web, what comes first: content or keywords?
When I write blogs, in particular, I always frame my writing around the particular couple or wedding that I'm writing about first and foremost. But I do have a bit of a formula in place.
I always include the city and state of the shoot within the title. Then, I tend to incorporate the venue, city, and state in the first sentence or two. I think it's helpful when potential clients are searching out photographers in an area and can quickly determine where a photographer is based, what areas they service, and can even sort through blog posts from specific locations.
Example: Andrea & Mark's wedding day was an absolute blast to photograph! The Butler Farm in Pleasant Garden, NC provided the perfect backdrop for their vintage-styled wedding. Classic cars, a tommy gun, picturesque scenery, and a stunning bride and groom.... What more could a photographer ask for?!
I try to use as much text in my website and blog that references my home base and locations without being overkill and ridiculous (we've all seen those websites!). I make sure my keywords are in place in a way that flows with the rest of the blog – I want the reader to pick up on the thoughtfulness and sincerity behind the writing, without being bogged down in a keyword swamp that is obviously placed for google ranking alone.