Your logo is the face of your brand, and it speaks volumes about your business. But sadly, so many companies settle for a mediocre logo. (Or worse — none at all!)
Whether because of time or cost, many small business owners are so eager to get their business up and running that they settle for a "first" logo done by someone they know, thinking that having something their neighbor’s kid designed is better than nothing.
Is it?
The quality of your logo makes a statement about the quality of your business
A slapdash logo can be a warning to consumers, signaling that you have no eye for design – or that you are OK with sub-par work.
Even worse, potential customers may think that the products and services you offer are of poor quality, too! Not the message you want to send.
A well-designed logo makes customers feel at ease with your brand. It says that you care about quality, and are willing to invest in your business to ensure its success. It says that they can trust in you and the quality of your work.
So how do you know if your logo is on target?