When you have a branded email, you’re less likely to have an inbox full of spam because you won’t have to filter through the ads, newsletters, and membership notifications in your personal email account. Simply having an email dedicated to your business, separate from your personal email, will help you stay focused on clients. Sure you can’t completely escape spam, but the separation can help.
Plus, when you email someone from a branded email, you’re less likely to be tossed into a spam filter. Some spam filters mark free email providers as spam more often than branded emails. Email algorithms can be tricky, but one thing is for sure, you want to stand out, be remembered, and not get thrown in spam folders right away.