Expand your network to reach new business
Send a few invitations to connect each week to anybody you want but specifically, office managers, managers and owners of professional service businesses in your area. Make it light: “Just reaching out to connect and grow my network. I’m a photographer in X area; please keep me in mind if you or anyone might be looking for new headshots.” Maybe even check their website “employees section” to see if their headshots could use some updating – but don’t say as much to them!
Network to reach key decision makers
Look for opportunities to land large shoots, and for the people who organize and pay for them. Most likely it will be an office manager, lead manager or even the owner depending on size of the company. These are not individuals who are browsing the web 9-5 or incessantly checking their cell phone social media. (Not productive ones at least…). I’ll go one step further and say that most of the people you want to be talking to for corporate Headshots are not following your current clientele on Facebook, Twitter, Instagram, or Snapchat. I’ll wager they are connected on LinkedIn, though.
You can find just about anyone you want to find within a specific business through LinkedIn. You do not need a paid account, either, with features like Introductions and advanced search options available to all free accounts. When you send a message to a connection on LinkedIn, they do not need to be logged into the site to receive it or even to reply – it can all be done through their email. When you ask to get introduced to someone who is a second connection, the introduction comes to them from someone directly in their network and has the ability to add a personal note on top of yours.
Users and networks on LinkedIn come with an inherent want to help out. You’re not seeing daily or weekend personal updates. These are work & professional connections. When one reaches out for assistance – you’ll want to help too. The beauty of this is you never know when or where you might need a hand professionally. And when you’re known to your work network to help, they’ll want to do the same. Don’t just use it as tool to better yourself, help the next one down the line when they ask. (Just as long as it’s not a prince of a foreign land wanting to bequeath you their fortune to avoid a tax!)