In today's digital landscape, having a strong online presence is crucial for businesses to thrive. One vital aspect of this online presence is search engine optimization (SEO), which plays a significant role in driving organic traffic and boosting visibility. Let’s get the main question out of the way.

Is PhotoBiz good for SEO? Short answer is yes.

Yes, PhotoBiz is a good solution when it comes to optimizing your website for search engines. But there is more to “good SEO” than just a platform. In this article, we will discuss the key SEO features offered by PhotoBiz and provide insights on how you can optimize your website to rank better in search engine results.

One fundamental aspect of SEO is having a well-structured website that search engines can easily crawl and index. PhotoBiz provides intuitive tools that allow you to create a well-organized website. Our platform offers customizable website templates and a drag-and-drop editor, enabling you to create visually appealing and user-friendly designs. To enhance search engine crawling and user experience, make sure your website has a clear hierarchy of pages, logical navigation menu, and optimized URLs that include key search terms.

Search engines prioritize mobile-friendly websites and the majority of online searches happen on mobile devices. Therefore having a mobile-friendly website is essential for SEO success. PhotoBiz provides responsive website templates that automatically adapt to different screen sizes, ensuring a seamless browsing experience from computers to smartphones and tablets. By prioritizing mobile optimization, you improve your chances of ranking higher in search engine results.

Website loading speed is a critical factor for both user experience and SEO. A slow-loading website can negatively impact your search engine rankings and user engagement. PhotoBiz offers built-in optimization features to improve page load times, such as optimized image compression, caching, and content delivery networks (CDNs). Additionally, make sure to minimize the use of heavy scripts and plugins that could hinder your website's speed. PhotoBiz is built using minimal heavy codes and plug-ins with this in mind.

Keyword research is a crucial step in SEO, as it helps you understand what terms and phrases your target audience is searching for. Do your research before you start optimizing your website, to help inform what terms and phrases you should optimize on your website!

PhotoBiz provides on-page SEO tools to help you optimize your website's content. You can utilize these tools to strategically incorporate relevant keywords or phrases into your page titles, headings, meta descriptions, and alt tags (for images). As you do so, remember to maintain a natural and user-friendly flow of content. Search engines can spot keyword stuffing and this can negatively impact your search ranking.

On each page of your website in the PhotoBiz platform, there is an SEO section that you can edit.

By default our system will automatically generate metadata from your page content, or you can set up custom metadata. When you select custom, you will also see tips for preparing content for each piece of metadata.

Page Title
Your Page Title is a brief & accurate description of your website & business. It appears in both Google search results and open browser tabs.

Optimal: 55-60 characters. Example: "Jenny Jones Wedding Photography | Greater Los Angeles Area".

Meta Description
Your Meta Description should summarize your page’s content. Search engines display this to give users a brief summary of the page/website before they click on it in search results.

Optimal: 50-155 characters. Example: "Jenny Jones is a PPA certified photographer who has specialized in wedding and engagement photography for over 5 years. Serving the greater Los Angeles Area."

Keywords
Keywords and phrases should be unique, separated by commas, and relevant to the content of your page. You should use no more than 15 keyword phrases per page to avoid being penalized by search engines.

Example: "Jenny Jones Wedding Photography, Los Angeles Wedding Photography, Los Angeles Wedding Portraits"

Once you’ve implemented metadata to the pages of your website, you can and should publish your site map. This tells search engines to come look at your website and tells them how your pages are organized. It is a good idea to publish your site map when you make any major updates to your website to encourage search engines to crawl your website and discover your updates.

This can help with placing it in the right categories for search and even with ranking better.

Sometimes your website goes through changes (as it should). Whether you move platforms or update your website pages or links, when you make changes its important to keep your SEO intact. URL redirects are a great way to manage links on your website and get people to new versions of previously indexed pages. For instance, you might have a popular old article but it has a date attached to it, so you create a new updated version. You can create a redirect with a shorter link that removes the date and redirects people from the previous version to the new one.

For example, yourwebsite.com/blog/top-wedding-destinations-2021 gets you great results, but it is almost 2024. You could create a new version and set up a redirect that makes it yourwebsite.com/top-wedding-destinations. You’ll get people to the new content and maintain your ranking. The PhotoBiz Website Builder has a built-in redirect tool that allows you to redirect links anywhere you like, keeping your SEO game strong.

It’s no surprise that photography businesses rely heavily on visual content to showcase their work. PhotoBiz enables you to display photographs on your website in high resolution and offers SEO-friendly image optimization features.

To show search engines that your website is up to date, you should update your portfolio at least once a year. These updates can also lead to improvements in your engagement with your website visitors and marketing.

Unfortunately search engines can’t “see” your images, so to help them understand your images, you need to add alt tags. Alt tags, or alternative text, provide a textual description of images. In addition to helping search engine crawlers understand your images, alt tags also make your images accessible to visually impaired users who rely on screen readers. You can and should use relevant keywords in alt tags to accurately describe your images. Using alt tags can potentially boost your website’s visibility in image search results and enhance your website’s accessibility.

Alt Tag Tips

By following these best practices, you can maximize the SEO benefits of alt tags:

Be Descriptive: Write concise but informative alt text that accurately describes the image. Include relevant details like the subject, location, and any unique elements captured in the photograph.

Incorporate Keywords: While maintaining a natural flow, consider incorporating relevant keywords in your alt tags. Conduct keyword research to identify terms that resonate with your target audience and align with your photography niche.

Avoid Keyword Stuffing: Although keywords are important, it's crucial to maintain a balance and avoid keyword stuffing. Focus on providing meaningful and descriptive alt text that enhances the user experience.

PhotoBiz includes a blog tool that allows you to create and publish content relevant to your photography business. Regularly updating your blog with informative and engaging posts can help drive organic traffic to your website and establish your expertise. Incorporate relevant keywords naturally into your blog posts, and consider promoting your blog posts through social media and other marketing channels to expand your reach and increase backlinks.

If your photography business primarily targets local customers, you should optimize your website for local SEO. Ensure your business name, address, and phone number (NAP) are consistent across your website and local directories. Create a Google Business profile and Bing Place (both are free) and optimize them with accurate and up-to-date information, encouraging customer reviews and engagement.

TL;DR: Is PhotoBiz good for SEO? Yes. There are many features in the PhotoBiz platform to help optimize your website.

PhotoBiz SEO tools checklist

✔️ Page Title
✔️ Meta Description
✔️ Meta Keywords
✔️ Site Map Publishing
✔️ Alt Text and Tags
✔️ SEO Friendly URLs
✔️ URL Redirects
✔️ Mobile Responsive Web Design
✔️ Page Speed Optimization
✔️ Blogging & Marketing Tools

While PhotoBiz provides several SEO-friendly features, success in SEO ultimately depends on how effectively you implement these tools and strategies. By optimizing your website structure, focusing on mobile-friendliness, conducting keyword research, utilizing high-quality visual content, investing in content marketing, and optimizing for local search, you can enhance your chances of ranking better in search engine results. Remember to regularly monitor your website's performance, adapt your SEO strategies accordingly, and stay up to date with the evolving SEO landscape.

Learn more about SEO

SEO Technical Guide - Defining Advanced Terms & Importance Tree

7 Topics Photographers Can Use to Help Blog for SEO

How to Optimize Your Gallery Pages for Search

Blogging for SEO