How did IPS Mastermind (IPSM) come to be?
Rachel: I started a Facebook group for some local photographers and I to chat about IPS, and that group quickly grew to 30,000 members. I realized there was a huge need in the industry for quality education taught by working photographers, so my colleague Dorie Howell and I decided to start IPS Mastermind.
We have a membership with tons of resources for photographers who want to build stronger businesses in a fast, efficient way. We also have other online courses and resources available on different topics like pricing, marketing, and sales for people who want to focus on just one specific area.
What’s it like to be a mentor to thousands?
Rachel: I see it as a huge privilege and a huge responsibility. There are so many talented photographers who know how to create amazing images, but they struggle a bit more with the business side of things. That's nothing to be ashamed of, it just means they need to dive in and find the right tools and approaches that work for them and allow them to thrive.
I love it when we are that perfect fit for them and we can watch them build businesses that pay what they're really worth. It's life-changing for them and it's so gratifying for us.
What type of education are you giving people who join IPSM?
Rachel: Our membership is called Revive!, and it's designed to be a one-stop-shop for everything you need to run your business successfully. From 300+ micro-modules to work through at your own pace, to a mobile app for learning on the go, to contracts, templates, scripts, and workflows, all the information is there at your fingertips.
You can also take part in coaching calls, small accountability groups with other photographers, and our program is all laid out on a literal game board so it's fun to progress through the material and you always know exactly what to do next. We've had thousands of photographers enroll and their success stories would blow you away. It's so rewarding to watch them thrive!