We talk a lot about building relationships with clients. Through emails, social media, and blogging... But this time of year it's especially important to step away from the computer screen and show your clients how much you care about them in person.
And what better way to show your thanks than by giving gifts?
Why give gifts to clients?
First, it's a nice thing to do! Your clients have spent a lot of time and money with you. It's the least you can do to thank them for their loyalty and make them feel special.
Second, this keeps your photography business top-of-mind. A spring wedding client may not still be thinking of you by year's end. A thoughtful holiday gift will put your business front and center in your client's mind going into the new year.
Third, your gift will have a ripple effect. A gift that is meant to be displayed will be seen by coworkers, friends, and family. It's not just a gift – it's a permanent advertisement for your business.
Who should you gift?
Who are your best customers? You probably already know who they are.
Reward the clients that come back every year. The ones that make large purchases. Some you'd like to be better friends with. And include any new clients you get a good feeling about.
As a photography business, you’re largely local. Word of mouth is your best friend. So the best way to grow your local business is by tending to the relationships you already have and turning each new customer into a brand evangelist.
What should you give?
Stumped for ideas? You're in luck. There are literally hundreds of thoughtful holiday gifts you can create for your customers using their images that will make a lasting impact for years to come.
I poked around looking for good ideas and found a boatload of options that would make excellent holiday gifts for your clients.