Reaching the Largest Network Possible
Facebook isn’t going to reach your entire market.
Not everyone has a Facebook page. Even those who do may not want to navigate your page just to figure out if you offer the service they need.
And if you have something really important to tell your customers about – like a sale or new product – there's no guarantee they'll see it. New content pushes down old posts. Things get lost in the shuffle. Unless customers check your Facebook regularly, many important messages will go unheard.
So how does a website do it better?
A website is permanent. Nothing is going to just change on your website so dog pictures show up before your Super Important Sale.
You reach a wider audience. Because your website is indexed in Google and Bing, you can promote your business to so many more potential customers. You're not just reaching Facebook's audience, you're reaching the entire world via search.
Your website has a larger footprint on the web. That's because you're not just limited to a single Facebook page. Your website can include dozens of pages, each with the potential to show up in search results. So when a customer searches "Jacksonville Photographers," your beefed-up site will win over Facebook pages every time.