Craft A Compelling Headline
We've been trained to see email as either personal, promotional or spam. Encouraging people to click on your email starts with an engaging headline. You have to make people want to click on it, but you also don't want it to filter to spam.
"You won't believe this special deal" might end up in someone's spam folder before they even see it because email filters are actively crawling every email sent to each user in the world to protect them from scams or harmful emails.
So something like "One Day Only Deal" may work better, and be click-worthy to your clients.
Choose A Design, Or Build Something New
Once they are in the email you have to make the email look interesting. With the PhotoBiz Email Marketing tool, we give you preset design templates for different kinds of emails. You can then change or customize them any way you want. We lay the foundation for you as a guide where many providers just say, "make your email.”
I find that sometimes having a foundation to start with is a fun challenge to create something different, instead of being left to create it out of thin air.
Take an email template such as this: