Sales funnels, click funnels, StoryBrands, no matter what the buzzword is, creative and strategic goal-oriented landing pages are hot. So what are these pages? How effective are they? And how should you use them in your marketing strategy? No matter what you call them, these funnels and landing pages have specific goals to help you close sales.
Sales Funnels
Sales funnels are the journey people take as they interact with your marketing promotions, ads, emails, and/or social media, on their way to make a purchase. You use these tools to drive people to landing pages, give them options to make a purchase, and then convert them into customers.
Click Funnels
A click funnel is a series of landing pages ads or social media posts that lead people to a landing page for a free download, product, service, or event to subscribe to. They typically don’t have a monetary sales goal.
StoryBrand
A StoryBrand is a landing page or home page that identifies and solves a problem or opportunity a potential customer may have by telling an enriching story about how to solve that problem with the help of your services or products. You are positioned as the one who can solve their problem, illustrate how you can solve the problem, how you are different from competitors, and then close with a call to action, plus share customer success stories.
You may notice, each of these are landing pages or pages on your website. Every website is capable of being a sales funnel, click funnel, or StoryBrand. How you set up your website and landing pages, comes down to your goals. And it all comes back to the core question, what do you want your website to do?