We recommend selecting two to three colors to use throughout your website. This should include a primary color with an additional one to two secondary or supporting colors.
How do you pick a primary color? Your logo is the best place to start.
The main color in your logo should be the primary pop of color used on your website. Use this color to get your client’s attention in headlines, banners, buttons, and calls-to-action. If you use this color sparingly the information you want to highlight will grab your visitor’s attention. Use it too much and your content will start to blend together.
Use secondary colors (which will likely also be found in your logo) as accents for supporting information on your website.
Then use neutral colors (black, greys, tans, and white) for large amounts of text and backgrounds. These do not count against your two to three colors.
Using color intentionally helps important information stand out. Ideally, this helps potential clients quickly find what they’re looking for!