I heard having/not having SSL will make my rank go up/down.
Our SEO experts have not seen much evidence of website rank being affected positively or negatively by having or not having an SSL certificate.
Back in 2014, Google said that HTTPS could be considered as a very weak ranking factor, affecting fewer than 1% of global search queries. However, Google has stressed time and again that having high quality, engaging content is their primary and single most important ranking factor. All things being equal, SSL status is likely only used as a tiebreaker.
Saying you will lose rank is a scare tactic that some web companies are using to try and get you to buy SSL certificates at a very high price. Web hosts like GoDaddy and others know that these alerts look scary, and many are willing to capitalize on that fear and lack of knowledge for their own profit.
I'm seeing an error message!
Does it look like this?
What’s happening here is an HTTP website was entered as HTTPS instead, and the browser became confused. You can still proceed to the site by clicking ADVANCED and then “proceed to site” at the bottom of the message it shows you.
If you have just moved your website to PhotoBiz, it’s possible that your Google links need to be updated. Republishing your sitemap will submit your new site to Google and fix this problem more quickly.
It’s good to remember to share the correct address of your site, now that browsers are being picky about HTTP and HTTPS. Always copy the URL out of the bar to make sure it’s the right one and check your links before you share them.
Remember that all of your forms and store ARE secure and do use HTTPS already. So if you share a form, it’s easiest to use the built-in sharing option. This will ensure you always send the right address and there are no problems.
How to share a form