So you have your gallery pages set up. That's awesome! Gallery pages are a great catch-all for any visitor on your site. You can go a step further and create specific landing pages to tell a deeper story about your work and the experience you provide for your clients.
Landing pages can be part of your main website navigation, or hidden so that only people with the URL access them. You can include links to landing pages in blog posts and on your gallery pages. Landing pages provide an opportunity to highlight a specific subset of your work (e.g., weddings, seniors, boudoir, fine art) and show off your most stunning photos. For example, you can really give visitors a taste of what you can do for one specific type of event, include extra details not shared elsewhere, or even create a story focused sales funnel.
For a wedding photographer, you can focus on one wedding event, showing intimate details from the start of the day to the end. This could be a great resource for people wanting to get a taste of what their wedding photography experience could be like in your hands.
For a newborn photographer, you can show the preparation before and after editing images to show how you get the details just right. Especially with babies, things out of your control can happen during the shoot, and its good to show how you prepare for that.
For a boudoir photographer, you can really go into detail of a client’s experience. Before and afters are great to illustrate, and people appreciate reading testimonials. Boudoir photography is an intimate experience and sharing behind the scenes details can help build confidence in even the most shy customers.