As technology continues to advance, it's easier than ever to serve clients better and maintain steady growth by offering personalized experiences to your customers.
Personalization allows us to be very specific with our marketing and hone in on customer behaviors that lead to more sales and conversions. By creating clear goals, developing unique experiences for subsets of your customer base, and building effective sales funnels, you can increase your revenue while following a focused strategy.
Forty percent of U.S. consumers say they have purchased something more expensive than they planned to because of personalized service. For companies willing to make an effort to personalize their customer’s experience, this represents a huge win and a great opportunity to boost their sales.
What does this mean for your website and online business?
Having a clear goal for your website will help you create experiences beyond online galleries and lead to better sales. Think about your best customers and what they need to see and encounter in order to buy more or book your services.
For example, if you want to book Newborn Photography clients (but your website features a variety of styles) you may be pushing customers away by not offering a personalized experience just for Newborn Photography. Instead, creating a clear message and presentation for these customers will lead to better sales and help you find the customers you're really after.
Perhaps sending just-in-time emails or social media messages will encourage customers to book a session or take advantage of a special offer and increase their overall order total.
As an all-in-one web builder, PhotoBiz makes it easier for your customers to purchase images, make online payments, get in touch, and receive marketing messages from your business. Here are a few ways to make it your customer experience better and offer personalized service for your customers.