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Thursday, February 04, 2016
By John K.
Lead Generation So Easy, A Corndog Could Do It
With all the tools available inside your PhotoBiz account, generating new leads does not have to be complicated.
In fact, it can be surprisingly simple.
If you're attending networking events such as a local wedding show, bridal expo, or community event, you already have everything you need to turn those conversations into organized, follow-up-ready leads.
And yes, it is much easier than juggling a stack of business cards.
Did you know you can capture new client leads and re-market to them using the built-in Forms and Email Marketing tools inside your PhotoBiz account? They are already there and ready to go.
Turn Event Traffic into Organized Leads
Traditionally, events leave you with a pile of handwritten names, email addresses scribbled on paper, and business cards you hope to follow up with later.
Instead, send people directly to your website.
Create a Contest Entry Form (or giveaway form) inside your PhotoBiz account and collect their information digitally on the spot. You can:
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Customize the fields (wedding date, session type, Instagram handle, etc.)
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Add a checkbox for contest terms
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Capture email and phone numbers for follow-up
No paper. No manual data entry. No lost leads.
Keep Your Leads Organized from the Start
Before your event, tag your form strategically.
For example:
Tagging allows you to instantly segment these contacts later when it’s time to follow up.
You can place the form:
It simply depends on how you want to promote it.
Once your event has concluded, you’ll have a list of FRESH, NEW leads that are all potential clients!
Follow Up Like a Pro (Without Extra Work)
Once your event wraps up, you’ll have a fresh list of potential clients already organized inside your account.
This is where Email Marketing does the heavy lifting.
Create a targeted campaign specifically for those event leads. Your follow-up email can:
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Announce the contest winner
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Offer a limited-time incentive
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Link to your portfolio
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Direct them to a booking page
Instead of manually typing emails one by one, you’re sending a polished message to a segmented list in minutes.
Pro Tip: Because you’ve collected phone numbers as well, you can layer in personal follow-up calls for high-value leads. A quick call after a bridal show can dramatically increase booking rates.
The Best Part? You Already Have the Tools.
Forms and Email Marketing are built into your PhotoBiz membership.
There’s no need for third-party apps or complicated integrations. Everything lives in one place from capturing the lead to sending the follow-up.
If you need help setting it up, our Support Team is happy to walk you through it.
And if you want a custom-styled form that matches your brand perfectly, our Design Team can help with that too.
Bottom Line
Lead generation doesn’t have to be messy.
With a simple contest form, smart tagging, and a strategic follow-up email, you can turn event traffic into real opportunities all using the tools already inside your PhotoBiz account.
Simple. Organized. Effective.
Even a corndog could do it. 🌭