You have a website for customers to find you through search and get all kinds of information.
See all of your work, browse your store, read your blog, and book some sessions along the way. But here’s the difference between your main site and targeted landing pages:
Landing pages are designed for optimal conversion.
When you want someone to take one – and only one – key action, that’s when you should use a landing page.
Booking a session. Filling out a contact form. Entering a contest. Referring a friend. Landing pages are designed with only one goal in mind.
There are clear times when you should build a landing page instead of using a web page on your site, and they’re easy to identify.
When should I use a landing page?
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Do you want to use your page to promote services, sales, specials or individual products?
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Do you need better conversion rates?
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Would an email blast help support your campaign?
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Are you pressed for time and need a page fast?
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Do you need to make something that looks different from your main page?
Landing pages are the focused solution to all these needs.
Best yet, they’re FREE for you to build on your PhotoBiz site :) You can build as many as you want and fine-tune each message you want to get in front of your customers.
So how can you use landing pages to better your marketing strategy? Let’s talk speed, targeting, and efficiency.